DMT Beauty Transformation: Girlfriend’s New Underwear & Socks Line Will Benefit The Black Community
Eliza Huber featured

Girlfriend’s New Underwear & Socks Line Will Benefit The Black Community

June 25, 2020DMT Beauty

#DMTBeautySpot #beauty

Out of all the items in your wardrobe, socks and underwear — especially those of the everyday variety — are probably the two that get the least attention. Or rather, they were, before cult-favorite sustainable activewear brand Girlfriend Collective announced them as its newest categories. 

On Thursday, Girlfriend Collective launched “Everyday Girlfriend,” a four-piece line of underwear and socks that’ll have you cleaning out the contents of your drawers in the time it takes to click *Add To Cart.* In the collection, you’ll find two sock styles — quarter-length and crew-cut — in seven colorways, from terra and rosewater to daybreak and stone (swoon). Each pair is made using recycled yarn and two plastic bottles. Also available are seamless thongs and briefs, both of which come in three neutral shades — black, shell, and copper —and, too, are made of recycled yarn and one plastic bottle per pair. 

Both the Everyday Girlfriend underwear and socks will be sold individually for $14, however, you’ll also have the opportunity to save when you buy two or more pairs. 

To accompany the drop, the Everyday Girlfriend campaign features prominent members of BIPOC communities who are fighting, day in and day out, for equality, access, and opportunity. Those featured are author-activist Blair Imani, Yasmine Jameela of Transparent and Black, Kinsale Hueston of the Changing Womxn Collective, Naj Austin of Ethel’s Club, Lauren Ash of Black Girl in OmDeun Ivory of A Body Home For Love, Leah Thomas of Intersectional Environmentalist and Nouri Hassan of XYNE Casting and Bipoc.network— who will all receive $10,000 from Girlfriend in order to help them and the organizations they support reach their goals. 

Girlfriend Collective will also be donating 100% of the net proceeds from the Girlfriend Everyday launch until supplies last to a number of nonprofits that support the Black community, including The Loveland Foundation, The Okra Project, and the NAACP Legal & Defense Fund, with a minimum of $20k going to each.

The sustainable activewear brand has always championed diversity on its site, featuring models of all ages, races, and sizes, so that everyone can see themselves when shopping for their next pair of leggings, sports bra, or ‘80s-style unitard. Now, they can see themselves in undies and socks, too.

See the campaign, ahead, and shop the new Everyday Girlfriend collection, available on June 25.

The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.
The Everyday Girlfriend collection will be available on girlfriend.com on June 25.

Like what you see? How about some more R29 goodness, right here?

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DMTBeautySpot

via https://www.DMTBeautySpot.com

Eliza Huber, Khareem Sudlow

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