DMT Beauty Transformation: 20 Latinx Brands To Shop This Latinx Heritage Month (And Beyond)
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20 Latinx Brands To Shop This Latinx Heritage Month (And Beyond)

September 17, 2021BruceDayne

¡Oye! Latinx Heritage Month is here, a time to celebrate Latin America's cultural richness and variety. In contrast to what some people might think, there is no single Latinx culture. Some aspects may overlap, but Latinx culture is a rich blend of Indigenous, European, and African influences that shift and change throughout Latin America and the U.S. Unsurprisingly, there are a plethora of Latinx brands that draw from and celebrate this rich heritage in truly unique ways. We're talking Puerto Rican textiles and jewelry, Colombian skincare, Mexican body-care, Venezuelan soaps, Afro-Dominican haircare, and so much more. We've gathered only a small portion of the wide array of Latinx brands out there. Whether you're in the mood for a total vintage home makeover, a new beauty routine, or brand new underwear, click ahead to shop our category-wide picks.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

Selva Negra

Selva Negra was founded in Brooklyn by designers Kristen Gonzalez and Sam Romero. Inspired by their Latinx heritage, they are committed to ethically sourced materials, honest production, and zero-waste packaging.

Shop Selva Negra

Salva Negra Marieta Top (Black), $, available at Consciously

Tata Harper Skincare

Inspired by her hometown of Barranquilla, Colombia, Tata Harper's eponymous skincare line is made from 100% natural products. The plant-based formulas are luxurious and high-impact without being toxic.

Shop Tata Harper Skincare

Tata Harper Regenerating Cleanser, $, available at Tata Harper

Aleishla Lopez

Puerto Rican-based Aleisha Lopez handcrafts high-quality sterling silver and brass jewelry. From earrings to rings, these are unique pieces that blend minimalism with statement-making details.

Shop Aleisha Lopez

AleishlaLopez Mother of Pearl Brass Dangles, $, available at Etsy


Swoon sells zero-sugar drinks without all those artificial sweeteners. Founded by Cuban-American Cristina Ros Blankfein and Jennifer Ross, these sweet teas, lemonades, and cocktail mixers provide healthy, tasty options for everyday sipping and special occasions.

Shop Swoon

Swoon Swoon Lemonades and Iced Teas - Variety Pack, $, available at Swoon


Ceremonia, an R29-favorite ethical hair brand, was created to celebrate Latinx culture using natural ingredients from Latin America. Founder Babba C. Rivera was inspired by her reconnection with her Latinx heritage after moving to the U.S. from Sweden, where she grew up.

Shop Ceremonia

Ceremonia Wash Day Set, $, available at Ceremonia


Loisa offers must-have Latin seasonings like Sazón, Sofrito, and Adobo, filled with good-for-you organic ingredients. The name is an homage to “Loisaida," the Spanglish name for New York City's Lower East Side barrio.

Shop Loisa

Loisa Flavor Trio Combo Pack, $, available at Loisa

Botanika Beauty

Botanika Beauty was created by founder (and former chemical engineer) Aisah Ceballos-Crump to be a celebration of Latinx and multicultural hair. The name comes from "botanica," a small neighborhood store that sells self-healing products.

Shop Botanika Beauty

Botanika The Mender Protein Treatment, $, available at Target

Otherwise Shoppe

A finalist for the 2021 Etsy design awards, this shop is a curated collection of beautiful vintage antique decor and sculptures. These minimalist finds span from the 1880s all the way through the 1980s.

Shop Otherwise Shoppe

OtherwiseShoppe Vintage Lovers Figurine, $, available at Etsy


Nopalera, a body-care and bath brand, was inspired by Mexican culture. The products are made with nopal cactus, an ancient Mexcian symbol also called "la Planta de Vida" (or life-giving plant). Nopal cactus has a number of uses, including hydrating skin and hair.

Shop Nopalera

Nopalera Cactus Flower Exfoliant, $, available at Nordstrom


Co-created by actress Sofía Vergara, EBY is a seamless, comfortable no-slip-grip underwear brand, with sizes that go from XS to 4X. Ten percent of all the proceeds go to empower women into business through microfinance. 

Shop EBY

EBY Sunkissed high waisted thong pack, $, available at EBY

House of Intuition

This center for mysticism, spirituality, and magic was co-founded by Latinx LGBT+ couple Alex Naranjo and Marlene Vargas. From crystal sets and oils to tarot gift sets and zodiac candles, you'll find everything you need for your spiritual journey in its online store.

Shop House of Intuition

House of Intuition Tarot Lover Box, $, available at House of Intuition


This Venezuelan-inspired brand offers luxurious, hand-made, and sustainable skin and body care products. Jaboneria Marianella is made with the cleanest ingredients and with minimal packaging.

Shop Marianella

Marianella Hydrating Hand Sanitizer Gel, $, available at Marianella

Moni & Coli

Moni & Coli was founded by two sisters in Puerto Rico. It represents a mix of two styles, "Moni" being classy and simple, and "Coli, a more glamorous and city-chic style.

Shop Moni & Coli

Moni and Coli Gio Dress, $, available at Moni and Coli

Art & People

Laura Garcia Serventi, an Argentinan artist, draws inspiration for her colorful botanical-themed paintings from her childhood in Buenos Aires. Her Etsy shop is full of bright, eye-catching prints of her paintings of lush tropical plants and houseplants.

Shop Art & People

ArtAndPeople Pastel Tropicalia illustration, $, available at Etsy

Shades by Shan

Founded by TV and radio host Shan Berries, Shades by Shan is an impact-driven cosmetics brand. A portion of all proceeds goes to their non-profit organization The MamaBerries, which supports single parents in need. The brand's latest collection, La Patrona, is designed to help you craft a work-to-weekend look with blushes, eyeshadows, and more.

Shop Shades by Shan

Shades by Shan Berry Sweet Eyeshadow Palette, $, available at Shades by Shan Cosmetics

Bomba Curls

This curly haircare brand was created by Lulu Cordero, an Afro-Dominican, to share the beauty secrets from generations of Dominican women. These highly effective products use natural ingredients to boost growth and maintain hair fullness.

Shop Bomba Curls

Bomba Curls Dominican Forbidden Oil, $, available at Nordstrom

Bésame Cosmetics

Designer and cosmetics historian Gabriela Hernandez was inspired by her grandmother's beauty routine to start Bésame Cosmetics. The brand takes inspiration from vintage looks, sometimes recreating exact lip colors or shades from beauty archives.

Shop Bésame Cosmetics

Bésame Cosmetics Cherry Red Lipstick, $, available at Bésame Cosmetics

Lights Label

Founded by Cuban-American influencer and Youtuber Kathleen Lights, this fashion brand is inspired by the Latinx culture in Miami. Lights Label has several apparel collections focused on self-help, zodiac signs, and more.

Shop Lights Label

Lights Label Que Groovy Tee, $, available at Lights Label

Capuli Club

Capuli Club is an edible fruit tea brand crafted with ingredients sourced from small farmers in Colombia and the USA. Founded by Gabriela Alban and Lourdes Hidalgo, the tea is vegan, gluten-free, and caffeine-free with no added sugars.

Shop Capuli Club

Capuli Club Capuli Edible Fruit Tea, $, available at Amazon

La Parea Wellness

La Parea Wellness is a holistic self-care brand using herbs like Palo Santo, Guayusa, and Guaviduca from the Andes. This Ecuadorian-American, women-owned brand also offers candles, room sprays, and more.

Shop La Parea Wellness

La Parea Wellness Ecuadorian Rose Scented Luxury Soy Candle, $, available at Amazon

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Mercedes Viera, DMT.NEWS, DMT BeautySpot,

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