If there’s one time of the year where doing the most isn’t just discouraged, but rather welcomed, it’s the holidays. And while gift sets are just fine and dandy, if you want to level up your end-of-year indulgence, look no further than a beauty advent calendar.

Whether you have a love affair with skincare or are mad about makeup, advent calendars are the perfect way to sample tons of products in one fell swoop. Most calendars are stocked with a variety of generously portioned sample or travel sizes, often with a few full-size products tucked in. Cost-wise, they are similar to a gift set where your per-ounce cost is lower than if you bought each piece individually. Of course, you’re probably not buying 25 nail polishes at once on the reg, so if you really want the bang for your buck, you can always divvy up products with friends and spread around the fun. Ahead, you’ll find the best big-ticket beauty advent calendars from brands like Dr. Barbara Sturm, Charlotte Tilbury, and more to splurge on this year.

Dr. Barbara Sturm Advent Calendar 2021

With cult-favorite products that actually live up to the hype, Dr. Barbara Sturm’s advent calendar is a must-cop for anyone who loves to keep their complexion in tip-top shape.

Target Beauty Advent Calendar Gift Set, $20

12 days of beauty treats for $20? Sample the best of Target’s makeup and skin-care offerings with goodies from brands like Hero Cosmetics, Vital Proteins, Real Techniques, and Pixi.

The Liberty Beauty Advent Calendar 2021

Another across-the-pond gem is this festive advent calendar from London hautespot Liberty. (There’s even a grooming-specific one available for the gents.)

Charlotte’s Beauty Dreams & Secrets

Inside Charlotte’s boudoir-inspired advent calendar, you’ll find full sizes of the bestselling Pillow Talk lipstick, Light Wand highlighter, and eyeshadow stick, in addition to travel-sized versions of her best-selling skin-care and much more.

Beekman 1802 All Aglow Shadowbox Advent Calendar, $150

Experience 24 days of decadent skin & body care treats from Beekman 1802 with this handmade advent calendar stocked with goat milk-infused soaps, moisturizers, and more. 

Voluspa Japonica Archive Advent Calendar Candle Set

Light ’em up this holiday season with Voluspa’s 12 days of mini candles in festive scents like Goji Tarocco Orange and Forbidden Fig.

Benefit Cosmetics The More The Merrier Beauty Advent Calendar

We can’t think of anything more fun than unboxing Benefit’s mood-boosting beauty calendar, which has 12 days (or a particularly packed afternoon if you open it all in one go) of delightful makeup minis.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Karina Hoshikawa, DMT.NEWS, DMT BeautySpot,