DMT Beauty Transformation: Skechers Says Escorted Ye Out of la Office After Rapper Arrived ‘Unannounced’
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Skechers Says Escorted Ye Out of la Office After Rapper Arrived ‘Unannounced’

October 27, 2022BruceDayne

Skechers USA Inc said on Wednesday its executives escorted Ye, formerly known as Kanye West, out of a Los Angeles corporate office, after the rapper and fashion designer “showed up unannounced and uninvited.”

The footwear maker “has no intention of working with West,” it said in a statement.

Skechers’ comments come a day after sportswear brand Adidas AG ended its partnership with West, following a series of antisemitic comments from the celebrity.

“We condemn his recent divisive remarks and do not tolerate antisemitism or any other form of hate speech,” Skechers said.

Reuters was not immediately able to contact Ye’s representatives for comment.

Apparel company Gap Inc, which terminated its tie-up with West in September, is also taking immediate steps to remove Yeezy Gap products from its stores and shut down YeezyGap.com.

Shares of California-based Skechers were up nearly 1 percent in extended trading, after closing down nearly 10 percent on Wednesday.

The company on Tuesday forecast current-quarter sales below Wall Street estimates after missing third-quarter earnings expectations, dented by higher operating costs and a hit from foreign exchange rates.

By Deborah Sophia; Editor: Shinjini Ganguli

Learn more:

Inside Adidas’ Yeezy Dilemma

The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?



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Reuters, DMT.NEWS, DMT BeautySpot,

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