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Those who’ve followed the e-commerce industry for a while are likely aware of how long Magento has been there, enabling users from all over the world to start their online stores. From its early days in 2008, Magento has evolved to become one of the most popular e-commerce platforms and continues to gain more and more users.

Given all the benefits of the platform, it’s not surprising that it continues to be the preferred option for e-commerce businesses even in 2024. Let’s take a closer look at some of the key reasons why people still use Magento.

Headless Architecture: Flexibility and Scalability

Magento offers a headless architecture that allows the user to separate the front-end and back-end of their online store. This means users have far more freedom in designing and editing the appearance and functionality of their online store. For example, if you want to change something in your graphic design, you can do so without affecting the functionality of your website.

There is no need to be concerned about disrupting back-end processes when making changes to the front-end, and vice versa. When your visual layer is separated from the functional one, it’s much easier to experiment with different designs and updates without risking technical issues.

A headless platform like Magento also allows for omnichannel integration. You can connect your store with various other channels, such as your store’s mobile app or social media platforms. This can be a true gamechanger in terms of reaching a larger audience, so it’s no surprise that it’s growing in popularity.

Customization Capabilities

With Magento’s extensive range of extensions and plugins and the aforementioned headless architecture, the possibilities for customization are virtually endless. Tailoring your store’s website to meet your specific branding and design requirements becomes a seamless process.

There are hundreds of pre-built themes and templates available, allowing you to choose the one that best suits your business needs. Additionally, Magento’s open-source nature allows developers to customize whatever they need, giving them full control over the appearance of their online store.

With all the extensions and plugins available in the Magento marketplace, you can easily add features and functionalities to your online store without having to build them from scratch, too. This is great for people who want to save time or have limited knowledge about web development.

Scalability and Performance in Magento

Even when you’re just starting out, you have to think about the future of your online store. As your business expands, you’ll need a platform that will handle growing volumes of traffic and more transactions without compromising performance and responsiveness.

With your store built on a scalable platform, you’re able to accommodate any changes easily without experiencing downtime or slower loading times. To manage high traffic volumes, for instance, Magento allows you to use a variety of techniques like load balancing, caching mechanisms, and server optimization.

Caching can significantly help reduce the load on your server by storing the most frequently accessed data in memory for faster retrieval later. Load balancing distributes incoming requests across multiple servers to ensure even workload distribution.

With proper Magento performance optimization, your store can handle traffic easily, even during peak seasons when there is a surge in online shopping.

Rich Features and Functionality for Superior User Experience

The better the user experience, the more likely customers are to stay on your website and make a purchase. Some may even return to make repeat purchases. That’s why it’s crucial to choose an e-commerce platform that offers you an assortment of features and functionalities that will enhance your website’s user experience.

Magento does not lack in this aspect. You can set up beneficial features such as personalized product recommendations, advanced search capabilities, and seamless checkout processes to make shopping easier for your customers.

Additionally, Magento offers responsive design options, allowing your website to adapt and provide a seamless experience across different devices, such as smartphones and tablets. Easy integration with third-party tools is also a great benefit of this specific platform, as it allows you to seamlessly connect with popular payment gateways, shipping providers, and marketing tools.

Having strong community support and extensive documentation plays a great role in ensuring that everyone can easily create and manage their online store. This is especially true for more complex platforms that may require more knowledge or skill to work with.

While Magento is, indeed, more complicated than a simple drag-and-drop website builder, with its strong community support and extensive documentation, users can easily find answers to their questions and get help from others.

If you need a Magento development agency to help you out, there are also plenty of them, making it easier to find professional assistance for those times when you can’t figure out a solution on your own.

Whether it’s advice from fellow community members or detailed guides provided by professional developers, having access to such resources ensures that users can navigate through challenges without feeling overwhelmed or stuck.

Allows for Marketplace Integration

Today, the online presence is more important than ever for businesses. To maximize their reach, businesses are putting their products up not only on their own websites but also on various online marketplaces. In just March 2023, Amazon had over 2 billion visitors. That’s a massive potential customer base that businesses can tap into by integrating their products with marketplace platforms.

Magento allows users to connect with marketplaces such as Amazon or eBay easily, so many business owners choose to do so. This helps boost the visibility of their products and increase the likelihood of making more sales.

What’s more, the inventory management features of Magento make it convenient for businesses to keep track of their stock levels across multiple platforms. No more having to update inventory on each marketplace manually!

Why Do People Choose Magento?

As of December 2023, over 130,000 active websites ran on Magento. Its widespread popularity is a testament to its effectiveness and reliability in the e-commerce industry. More and more business owners are looking for Magento 2 migration services to help them move from their old platform to the headless architecture of Magento.

With its rich features and functionality, including advanced search capabilities and personalized shopping experiences, Magento empowers businesses to create a user-friendly and engaging e-commerce environment for their customers.