DMT Beauty Transformation: Pop-up shops for 2024 – in London and New York
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Pop-up shops for 2024 – in London and New York

February 28, 2024BruceDayne

Pop-up shops for 2024 – in London and New York

Wednesday, February 28th 2024Tags:
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I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October.

In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well back in the Autumn, so we're nipping in again before they close. It'll be Wednesday March 20th to Saturday 23rd, 11 to 7.

There won't be an opening party, because the new book 'The Casual Style Guide' will be launching soon and there will be a party for that. Details on that hopefully this week.

There also won't be any other brands joining us in London, but as last time, there will be a selection of New & Lingwood products at the end of the store, and I will be curating a selection of their Spring/Summer pieces, so it will all be very PS-focused.

In New York, we will again be with the lovely J Mueser team on Christopher Street. We'll be joined by Rubato and Seiji McCarthy, and possibly Taillour - to be confirmed. Fred is in New York all the time anyway at the moment, so it will be lovely to have him but no one will miss out if he can't be there.

The dates for that are Wednesday, October 19th to Saturday 22nd. Same opening times as usual, 11-7, and the address is 14 Christopher Street (suite 1). There will be opening drinks, as last time, on the Wednesday 19th.

Other notes in anticipation of questions (though I'm sure I will have forgotten something):

  • Any seasonal product in stock on the online shop will be available in the pop-ups. So in London in March we might not bring all the outerwear, as stock is now patchy and it's not necessarily what people are interested in. But let us know if you want to see something in particular.
  • Any new launches before then - at least one - will be available. Details on all expected products this Spring/Summer here.
  • The Casual Style Guide book will be available online and at retailers a couple of weeks after the London launch party.

Clothes pictured (in some shots we had left over from this shoot): Grey cashmere crewneck, which will be available for pre-order in the London pop-up in a total of four colours, PS undershirt, vintage Pendleton wool overshirt, vintage seventies 501s, and a PS brown watch cap.



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