The shopping holiday we've all been waiting for is just a few days away. Black Friday is the crème de la crème opportunity to nab everything you've been eyeing at a major discount, from your cocktail mix of choice to a new winter-ready coat — so whether you're shopping for everyone on your gifting list or treating yourself, now is the time to do it. We know it can be easy to get lost en route to your shopping cart while navigating the vast sea of internet sales, but that's where we come in. Refinery29's savviest shopping editors — with their hundreds of bookmarked sales and fully-stocked carts — are sharing the goods that are actually getting them to pull out their credit cards this holiday sale season.
We're talking Dyson, Away luggage, UGG, Anthropologie, Abercrombie & Fitch, and more of our favorite products from R29-reader-beloved brands that are already in the throes of their best Black Friday deals — and it's not even Thanksgiving yet! Now is the time to let loose and stock up everything your heart cart desires — you better believe that’s exactly what we're doing. You’ve waited long enough and organized your wishlist meticulously all year long, now all that's left to do is shop these super-star products along with us before they're all sold out. Cheers to that! *adds to cart*
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
40% Off J.Crew Knit Ribbed Sweater-Dress With Code SHOPEARLY
"Say hello to my new go-to holiday party dress. Although it's been a while since I've shopped J.Crew's preppy duds, this LBD caught my eye on sale for under $100 like a must-cart siren song. It radiates effortless elegance, pairing of soft-and-stretchy fabric with a dramatic body-hugging-and-bell-sleeved shape." – Elizabeth Buxton, Deputy Director
J.Crew Knit Ribbed Sweater-Dress, $, available at J.Crew
25% Off The Coach Tabby Shoulder Bag
"Yes, I was influenced by Tiktok! The Coach Tabby bag has stolen my heart. I’m really into the old-school coach logo print right now, but it’s also available in solid colors. I had many Coach purses growing up, so I love that I found my way back to the brand!" — Chinazor Offor, Affiliate Associate Writer
Coach Tabby Shoulder Bag 26 In Signature Canvas With Beadchain, $, available at Coach
25% Off Kiehl’s Avocado Eye Cream
“Kiehl’s is currently having a massive Black Friday sale with various markdowns of up to 50% off, 25% off sitewide, and a bundle of free gifts when clocking $125+ worth of the cult-favorite skin-care products in your cart. One of the Kiehl’s deals I will be cashing in on as the newest addition to my thirsty winter skin arsenal: its best-selling Avocado Eye Cream. With nearly 2,000 reviews and a 4.4-out-of-5-star rating, this sensitive-skin-friendly formula is just the nourishing, depuffing, and brightening pick-me-up my tired under-eyes so desperately need.” – Elizabeth Buxton, Deputy Director
Kiehl's Avocado Eye Cream, $, available at Kiehl's
Up To 40% Off Away Luggage
"The wheel on my carry-on suitcase recently broke, so it’s time to invest in a new one. I’ve also never owned a hard shell suitcase, so this is going to make me feel very fancy!" — Kate Spencer, Affiliate Strategist
Away The Bigger Carry-On with Pocket, $, available at Away
40% Off Hanky Panky Thongs
"Expensive underwear is an underrated buy. This year I want to treat myself to some quality Hanky Panky undies and lay some of my older, outdated panties to rest."— Alexandra Polk, Associate Lifestyle Writer
Hanky Panky 5-Pack Original Rise Thongs, $, available at Nordstrom
20% Off Charles & Keith Chunky Penny Loafers
“I’ve finally fallen prey to the chunky loafer trend and am pulling the trigger on this Black-Friday-promo pair from Charles & Keith. I love that, although chunky, the classic silhouette of the loafer is not swallowed whole by its big-boy lugsole — which *hopefully* means my 8.5 size feet will not look entirely clownish stomping around in them. If you’re not sold on this larger-than-life-loafer look, just browse around the rest of the affordable brand’s trend-forward footwear and accessories while it’s all marked down for up to 50% off.” – Elizabeth Buxton, Deputy Director
Charles & Keith Chunky Penny Loafers - Burgundy, $, available at Charles & Keith
Up to 44% Off Amazon E-Readers
"I am SO excited to finally purchase a Kindle. I'm an avid reader and love physical books, but carrying around a 500-page novel is sometimes not conducive to city living. As soon as I read Mercedes' Paperwhite review, I knew I needed to bookmark that Amazon page and make my move on BFCM." — Kate Spencer, Affiliate Strategist
Amazon Kindle - Now with a Built-in Front Light - Black, $, available at Amazon
30% Off Madewell Sweaters
"I don't know what happens to all my sweaters every time winter rolls around but somehow I never have enough. So combine the need for new sweaters with my obsession with how unbelievably soft Madewell's clothes are and their current Black Friday promo, and you get this no-brainer shopping choice. Everything I've ever bought from Madewell, I've worn to death, so any and all savings is appreciated." — Mercedes Viera, Associate Deals Writer
Haus The Deluxe Cocktail Kit, $, available at Haus
25% Off The North Face Freebeenie
"I didn’t make up the rules, but when it comes to collecting beanies, the limit does not exist. Since I tend to wear my cozy toppers to death, I’ll be stocking up on these waffle-weave beanies in a bunch of colors — my favorites being the lilac and sage green." — Karina Hoshikawa, Beauty & Wellness Market Writer
The North Face Freebeenie, $, available at Backcountry
40% Off Lo & Sons Catalina Deluxe Weekender
"There aren't many bags that move my enthusiasm as much as Lo & Sons' best-selling canvas weekender. This thing has seen me through overnight trips to month-long sabbaticals abroad; holding all of my messily packed travel things with compartmentalized aplomb and garnering envious praise from fellow travelers. It really is such a good bag. I'm planning to capitalize on its current 40%-off markdown status as a practical gift for someone very particular on my holiday list." – Elizabeth Buxton, Deputy Director
Lo & Sons The Catalina Deluxe, $, available at Lo & Sons
20% Off Unbound Puff (Applied At Checkout)
"I'm obsessed with this sex-toy brand's aesthetic, it's so cute! And while that's really all it takes for me to want a product (guilty!), the reviews on this suction toy AND the fact that it's sold out numerous times means I'm even more intrigued. This sounds right up my alley when it comes to sex toys, and I can't wait to try it out myself." — Mercedes Viera, Associate Deals Writer
“I don’t wear a lot of jewelry these days, but I do love a big, statement-making pair to dress up my look a little when I venture out of the house ... at night. These mismatched earrings from Seattle-based jewelry brand Faris will up the glam factor if I’m going out to dinner but can’t be bothered to change out of my jeans.” — Emily Ruane, Commerce Editor
Faris Gold Pearl Esther Earrings, $, available at SSENSE
15% Off Homesick Ski Trip Candle
“If I’m being perfectly honest, I don’t ski. But I do enjoy a 15%-off candle that promises to capture the essence of all those convivial mountain trips I’ve been missing out on. Homesick’s aptly named candle, apparently, encapsulates everything from the lodge’s cozy cedar-wood beams to its cracklin’ fire and that mug of hot cocoa warming your fresh-off-the-slopes fingers.” – Elizabeth Buxton, Deputy Director
Homesick Ski Trip Candle, $, available at Homesick
30% Off Dr. Jart+ Set
"Dr. Jart products are the rescue team in my skincare bag. The sheet masks are perfect for reviving my skin after some fun Friday nights and all the other goodies do a commendable job of keeping my complexion balanced during cold New York winter. This kit is worth $93, normally sold for $60, and is on super sale right now for only $42. It’s like a Russian doll-reveal of savings and I’m definitely buying."— Alexandra Polk, Associate Lifestyle Writer
"I am still pondering this purchase, but in a perfect world with an even more perfect bank account, I would cash in on these fan-favorite sheets in a heartbeat. 20% off might not seem like a lot compared to other Black Friday deals, but it’s definitely a score for rarely-on-sale Brooklinen bedding." — Alexandra Polk, Associate Lifestyle Writer
Brooklinen Luxe Hardcore Sheet Bundle, $, available at Brooklinen
22% Off UGG Fluffette Slipper
"With the chilly weather comes freezing feet. Being from Puerto Rico, I'm not at all used to the cold weather yet so I need all the warmth I can get, even inside my apartment. I've always wanted to try UGGs, so what better time to add to cart than right now with this Nordstrom promo?" — Mercedes Viera, Associate Deals Writer
"I’m obsessed with earrings and have way too many holes in each ear. I love that Studs has these curated sets — they’re perfect for people like me who are always looking for different ways to dress up the ears." — Jinnie Lee, Freelance Affiliate Writer
Studs Delicate Best Seller Set, $, available at Studs
25% Off Sakara Complete Probiotic Formula
"I know I’m not alone in this, but the holiday season always destroys my body with all the celebrating and traveling and indulging and not-enough-water-drinking. So that’s why I’m stoked to get some nice “reset” products from Sakara during its BFCM sale. My two go-tos are this probiotic formula and the chlorophyll water drops." — Jinnie Lee, Freelance Affiliate Writer
Sakara Life Complete Probiotic Formula, $, available at Sakara
25% Off Jenni Kayne Cashmere Turtleneck
“Okay, so this may be a *wish-listed* Black Friday deal...But it's still deserving of an honorable mention within my editors' picks since Jenni Kayne's current 25%-off site-wide promo is the steepest discount you're likely to see on its celeb-favorite sweaters. I can already see myself living out my wildest Nancy Meyer movie dreams in this sumptuous cashmere turtleneck.” – Elizabeth Buxton, Deputy Director
Jenni Kayne Cashmere Turtleneck, $, available at Jenni Kayne
10% Off The Trinity Genderless Tarot Deck
"I have a big little obsession with tarot cards. If you've read my articles or know me IRL, then you know this. Trust me, I do not need any more tarot decks. But does that stop me from buying them? Of course not. Besides, this one is different — it's genderless! Traditional decks have queens, kings, pages, and knights with their very gendered meanings. It can be confusing to read and interpret those cards when the person you're reading to is non-binary. This deck replaces all of those with gender-neutral cards. Where has this deck been all my life?!" — Mercedes Viera, Associate Deals Writer
AriWisner Trinity Tarot Genderless 78 Card Deck, $, available at Etsy
40% Off Levi's Wedgie Icon Fit High Waist Jeans
"I own just one (1) pair of Levi’s Wedgie jeans, and they’re easily among the top three most-loved pieces of denim in my closet. ( I have somewhat of a jean-hoarding problem and probably own close to 20 pairs.) However, I can’t possibly say no to this 40%-off pair of high-waisted Wedgies, in the dreamiest light blue wash. *adds to cart*" — Karina Hoshikawa, Beauty & Wellness Market Writer
Levi's Wedgie Icon Fit High Waist Jeans, $, available at Nordstrom
20% Off Our Place Always Pan
"To me, Always Pans are like Pokemon; I gotta catch em’ all. And, the Sage green colorway is my Mewtwo. Since I plan to continue running with this metaphor, I’m using Our Place’s excellent Black Friday sale as my opportunity to catch the very rare $99 promo on this coveted cookware favorite. (If you’re new to its magical powers, then peep my in-depth review of the now-extinct Lavender edition which is a sworn-by staple in my kitchen.) As far as kitchen stats go, here’s what the Always Pan is working with: non-toxic and nonstick base powers with 8-in-one multi-purpose abilities." — Elizabeth Buxton, Deputy Director
25% Off Converse Jacquard Run Star Hike Hi Sneakers
"I've been on the hunt for some platform Converse for a while now. They just look so cool! I'm finally taking the plunge with this one with its unique design and even better discount." — Mercedes Viera, Associate Deals Writer
Converse Jacquard Run Star Hike Hi Sneakers, $, available at SSENSE
20% Off Snif Way With Woods Fragrance With Code ONTHENOSE20
"This brand is all over my Instagram, and I'm such a sucker for what pops into my feed. And so are the people on my gift list. A lot of my friends prefer gender-neutral fragrances (myself included) so this warm, earthy, and slightly sweet scent is perfect." — Mercedes Viera, Associate Deals Writer
"Dainty, sparkly jewelry is my ultimate kryptonite — and no one does it better than Aurate. I already own several rings by the NYC-based brand, and have been seriously impressed with the quality and design. (They’re total compliment magnets, FYI!) Since I have a total of 11 ear piercings, it’s high time that I added their signature white diamond studs to my stash." — Karina Hoshikawa, Beauty & Wellness Market Writer
Aurate Diamond Stud Earrings with White Diamonds, $, available at Aurate
30% Off DedCool Milk Dedtergent
“My fellow R29 Shopping teammate influenced me to buy this fancy-schmancy laundry detergent with their compelling review attesting that it will make my socks, underwear, and dishtowels smell better than a damn Dipytique candle. Since the very cool scent brand’s entire site is 30% off right now, it felt like a sign from the clean laundry gods that I should pull the shopping trigger. Although I could nab one Instagram-worthy tin of the luxe-laundering soap for $24.50, I thought I’d spring for two for $49 to get that free shipping and maybe give one away as a nice little giftie.” – Elizabeth Buxton, Deputy Director
DedCool Milk Dedtergent (2-Count), $, available at Dedcool
50% Off Outdoor Voices The Exercise Dress
"I already own three of OV’s exercise dresses, but will that stop me from making that four? (Spoiler alert: No.) For an unprecedented $49, there’s nothing not to love about the lightweight design and fabric reimagined in a festive cranberry plaid has me getting *all* the feels." — Karina Hoshikawa, Beauty & Wellness Market Writer
Outdoor Voices The Exercise Dress, $, available at Outdoor Voices
30% Off Voluspa Holiday Mini Tin Candles
"Every time I visit Anthropologie's site, I end up with a cartful of Voluspa candles. Usually, I'm pretty good at talking myself out of impulse buys, but with 30% off everything until November 26, Anthropologie will probably win me over this time! I especially love saving on mini trios, so I can test out several scents and find new favorites." — Lydia Wang, Freelance Affiliate Writer
Voluspa Holiday Mini Tin Candles, Set of 3, $, available at Anthropologie
25% Off Aersoles Fury Clog
“Have you guys been getting chased by Aerosoles on social media? While this old-school brand is well known for its comfort, I never thought of it as particularly fashion-forward. However, I’ve seen some surprisingly cute ’n’ clompy styles served up in my feed, which led me to browse the site. Behold: an extraordinarily cute clog at 25% off! The leather upper and vintage-feeling nail heads make this foot-hugger a must-have for this clog collector.” — Emily Ruane, Commerce Editor
"I don’t have room for a regular television in my living space, and I love how a projector (especially this one) is less clunky! The Nebula is also able to stream your fave shows right from the device!" — Chinazor Offor, Affiliate Associate Writer
Nebula Anker Capsule Smart Wi-Fi Mini Projector, $, available at Amazon
30% Off Crude Soapless Cleanser
“I really enjoyed test-driving Crude’s unique soapless body wash last year — the silky blend of aloe vera, sunflower seed oil, bergamot, lavender flower oil, and other botanicals can be used as a cleanser, a lotion, or even an after-sun balm. It’s baby-friendly, too — a boon in our two-under-two household. With the brand offering a hefty sitewide discount starting on November 26, there’s no time like the present to re-up.” — Emily Ruane, Commerce Editor
Crude Wash Soapless Body Cleanser + Lotion, $, available at Crude
30% Off Pamela Love Braided Stone Ring
"Happy early Christmas to me! I've been eyeing this Pamela Love ring for a while now, and now's the time to finally hit *add to cart *!" — Amanda Randone, Freelance Writer
Pamela Love Braided Stone Ring, $, available at Pamela Love
30% Off Abercrombie & Fitch Slouchy Belted Wool-Blend Dad Coat
"This oversized fit coat is perfect for winter in NYC. I love a versatile coat that could be dressed up or down — I’m not a big fan of owning so many because they take up lots of space. There’s definitely tons of layering room too, so I’ll be throwing on my fave chunky sweater with this one. Now I just have to decide between camel and houndstooth!" — Chinazor Offor, Affiliate Associate Writer
Abercrombie and Fitch Slouchy Belted Wool-Blend Dad Coat, $, available at Abercrombie and Fitch
$100 Off The Dyson V8 Fluffy Cordless Vacuum
"So, my lovely Dyson V7 battery died *cue the sad music* and unfortunately, Dyson is completely sold out of replacement batteries *cue the even sadder music*. So, I’m going to take advantage of all the good Black Friday vacuum deals and not only get a new Dyson, but get an upgrade! I’ve worked hard this year and deserve a sparkly new V8 cordless vacuum, especially since it’s $100 off at Walmart." — Alexandra Polk, Associate Lifestyle Writer
Dyson V8 Fluffy Cordless Vacuum | Red | New, $, available at Walmart
50% Off Lisa Says Gah Farmers’ Market iPhone Case
“The online shop Cara Cara is one of my best-kept shopping secrets — although it's kind of not a secret anymore. The Los Angeles-based retailer specializes in off-price and past-season goods from independent brands like Rachel Antonoff, Baggu, House of Sunny, and yes, Lisa Says Gah. Their Black Friday sales are always extra-good, so I am going to stock up on these nutritiously-printed phone cases as stocking stuffers for some gal pals.” — Emily Ruane, Commerce Editor
Lisa Says Gah Farmers’ Market iPhone Case, $, available at Cara Cara
45% Off Pink City Prints Acid Bouquet Apple Blouse
"I'm excited about this sale not only because many of the pieces feel like summer in a fabric, but also because Pink City Prints is committed to keeping craft alive. Each piece is worked on by hand; whether hand-spun, printed or embroidered, using skills that have been passed from generation to generation." — Amanda Randone, Freelance Writer
Pink City Prints Acid Bouquet Apple Blouse, $, available at Pink City Prints
30% Off Eufy BoostIQ RoboVac 11S
"I feel like a robot vacuum might be the first real adult purchase I’ve made. In my mind, the only people that own these have their shit together. I really like the price point for the top-rated Eufy. The white is so sleek and looks very clean, so that’s what I’ll be getting. They have black too if that’s more your speed." — Chinazor Offor, Affiliate Associate Writer
"I started running again a few months ago and have been needing a replacement for my 15-year-old running shorts from college. I love Girlfriends bike shorts and sports bras, so I’m excited to take advantage of the 30% off Black Friday promo." — Kate Spencer, Affiliate Strategist
Girlfriend Collective Black Trail Short, $, available at Girlfriend
Donation to the Climate Justice Alliance and NRDC with purchase of Lesse Bioactive Mask
"First off, this is not a sale — it’s something that makes me feel even better about purchasing this splurge-y charcoal mask. Lesse’s minimal and sustainably-made products look and feel like heaven. Before I used this purifying mask down to the last drop in 2020, it was a bi-weekly part of my evening wind-down routine. It felt so luxurious and my skin actually glowed post-rinse. I was resisting another purchase because the mask is a little pricy, but the brand is donating 20% of sales over Black Friday weekend (November 24 - 28) to two non-profits: the Climate Justice Alliance and the National Resources Defense Council. I love a good discount as much as the next person (you’ll find several more below), but the give-back aspect of this skin-soothing product makes it all the more invigorating." — Emily Ruane, Commerce Editor
"Last Black Friday, I decided to stock up in a big way on Dropps, makers of the OG detergent pods. I'd already been using its products for a while, but the sitewide sale seemed like the perfect time to stock up. It was the least sexy thing I could have bought but turned out to be something I appreciated all year. I stocked up on the laundry pods, oxi pods, and dish detergent pods and never bought them once all year. I have to admit I'm not exactly concerned about "clean" products for home or beauty, but I do consciously seek out brands that reduce or eliminate plastic, and Dropps cardboard packaging can be recycled or composted, which is a plus. And I also love it when my household basics, like detergent, are free of bells and whistles. I don't want smells or weird bells and whistles, I just want something that works, and Dropps does that." — Marshall Bright, Freelance Affiliate Editor
dropps Stain & Odor Detergent, $, available at dropps
10% Off Everday Jewels 14K Gold Initial Charm
“I’m always on the hunt for good gold jewelry but I never want to pay too much for it. (Said everyone ever.) These petite, sans-serif initial pendants are solid 14K and sold sans chain, which makes them much more affordable; plus, they’re currently on sale for a little over $60. I’ll string this up with a few other charms on a chain that I have at home, and voila — new necklace!” — Emily Ruane, Commerce Editor
Everyday Jewels 14K Gold Initial Charm, $, available at Etsy
20% Off Kid Made Modern Wondrous Watercolor Set
“With an extensive palette of 30 shades, two brushes, and high-quality paper, this beginner’s watercolor set presented itself as the perfect gift for my five-year-old niece who started kindergarten earlier this year and is newly obsessed with drawing and painting. It looks so user-friendly, in fact, that I’m considering grabbing one for myself.” — Emily Ruane, Commerce Editor
Kid Made Modern Wondrous Watercolor Set, $, available at Maisonette
15% Off Abacaxi
"ICYMI, the butterfly symbol is trending, and no one does it better than South Asian-American designer Sheena Sood, founder of the sustainable clothing label Abacaxi." — Amanda Randone, Freelance Writer
Abacaxi Eyelet Butterfly Tee, $, available at Abacaxi
5% Off Savannah Baskets Wave Baskets
"Give me all the baskets. Actually, you can give my mom all the baskets, as she bestowed me with a genetic predisposition for all things earthbound, woven, and handmade. We’re always geeking out over her latest kilim throw pillow or handpainted ceramics acquisition, and I know this wavy catch-all will be a winning Christmas present for her this year." — Emily Ruane, Commerce Editor
Savannah Baskets Wave Basket, $, available at Verishop
30% Off Everlane Puffers
"I’m an LA girl who moved to NYC 4 years ago with basically zero winter clothes…like not ever a raincoat. I still don’t own a long winter coat, so I think it’s finally time to pull the trigger." — Kate Spencer, Affiliate Strategist
Shop Everlane
Everlane The Duvet Puffer, $, available at Everlane
20% Off Commando Turtle Neck Bodysuit
"Commando might be best-known for its celeb-approved intimates and faux-leather leggings, but I can't recommend their turtleneck bodysuits enough — especially when they're 20% off. " — Amanda Randone, Freelance Writer
Commando Ballet Mockneck Long Sleeve Bodysuit Thong, $, available at Commando
TK% Off Birkenstock Boston
"Black Friday is my favorite time of year to stock up on truly simple basics, or things I think will significantly improve my life — like these Birks which I do not own and probably should! I’d wear them all-year round (and with socks on colder days) in the house, on the streets, upstate, downstate, all over. I can’t wait to look supremely chill in these Birks." — Jinnie Lee, Freelance Affiliate Writer
Shop Zappos
Birkenstock Boston Soft Footbed (Unisex), $, available at Zappos
TK% Off Skims
"I was just talking to a bunch of friends who ALL couldn’t stop talking about Skims underwear (specifically their bras). They were saying things like “They make everything fit better” and “It feels like nothing” and “The inner lining is so comfortable.” I mean, I’ve gotta try this bralette, stat!! And I will do so with the brand’s BFCM promo!" — Jinnie Lee, Freelance Affiliate Writer
Skims Fits Everybody Triangle Bralette, $, available at Skims
Cold Picnic TK
*Cold Picnic hasn’t announced their BFCM sale yet but I will activate and add product to this slide when they do.
"I am a long, long, long-time fan of this textile and home goods brand — partners Phoebe Sung and Peter Buer know how to deliver maximum visual impact with strategic placement of bold, high-contrast forms. I’ll probably splurge on one of their bathmats to bring a little cheer to my gently run-down, minuscule bathroom." — Emily Ruane, Commerce Editor
25% Off Mushroom Amped Fleece Throw Blanket
"You can never go wrong with a cute blanket. Whether your gifting this or treating yourself (obvious I'm the latter), this cute mushroom cozy blanket is exactly what will keep me going through this season." — Mercedes Viera, Associate Deals Writer
Urban Outfitters Mushroom Amped Fleece Throw Blanket, $, available at Urban Outfitters
25% Off BAGGU Zodiac Standard Reusable Tote Bag
"Just like tarot cards, I probably have too many BAGGU bags, and I do not need any more of them. Whether it's for me or as gifts for my friends, I could never resist these beautifully designed BAGGU zodiac-themed ones." — Mercedes Viera, Associate Deals Writer
