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Grateful Dead and Dogfish Head Team Up to Offer New Beer
Deadheads the world over are rejoicing over the news that America's favorite jam band — the Grateful Dead — will release their own beer — American Beauty Hazy Ripple IPA.
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Pairing up with the famous Dogfish Head Craft Brewery based out of Delaware (a brand responsible for wild names such as Liquid Truth Serum IPA, Flesh and Blood IPA and Punkin Ale), the tag team is set to launch a “psychedelic” new product.
According to Dogfish Head, American Beauty Hazy Ripple IPA is a remaster of a previous smash-hit. American Beauty has been a mainstay of the Dogfish Head beer library for four years now, and with this latest version, they're looking to capture the free-spirited fun of the Grateful Dead's “American Beauty” album (and the beloved track “Ripple” in particular).
The perfect accompaniment to the laid-back folk song, this latest collab between what remains of the Grateful Dead establishment and the up-and-coming Dogfish Head brand promises a 7% ABV alongside hints of citrus and tropical fruit. In true hippie fashion, the blend is also bound together by the use of a hoppy, piney yeast to impart a strong earthy flavor common to most India pale ales. The usage of spelt in the mixture adds even more of a heritage craft beer feel to the entire affair.
Even the founder of Dogfish Head himself, Sam Calagione, got into the spirit. In a recent press release, the exec made it dead obvious that he was entirely here for this opportunity to blend tunes and booze at the same time.
After 6 years & 4 releases of American Beauty, we’re back with an encore … only this time you haven’t heard the melody. We’re proud to introduce our latest @GratefulDead collaborative iteration – American Beauty Hazy Ripple IPA. Details: https://t.co/nUblUJT0h4 ? #GratefulDead pic.twitter.com/IPrALMyJXQ
— Dogfish Head Brewery (@dogfishbeer) October 25, 2019
“As a self-proclaimed beer geek with a music problem, I couldn’t be happier about the continuation of our awesome partnership with the Grateful Dead and our collaborative efforts to develop American Beauty Hazy Ripple IPA. Just as the Dead say, 'there is a road, no simple highway,' our journey to develop the perfect recipe for American Beauty Hazy Ripple IPA was a lengthy one, but we 'put our money where our love is' and eventually arrived at our flavor destination.”
The reason for paying such deep homage to “Ripple”? The song itself is one of the Grateful Dead's best known, and the band's signature themes of love, understanding and seeking a higher truth are interwoven through the lyrics. Perhaps after a case of the beer inspired by the 1970 single, the words will make a little more sense, even to casual listeners.
Dogfish Head plans to drop the American Beauty Hazy Ripple IPA in 45 different states common to their broader distribution network, and the beer will be available both in 6-pack and 12-pack sizes. Despite the fact that the Grateful Dead officially departed the scene in 1995 — given the death of core member and multi-instrumentalist Jerry Garcia — their legacy lives on to this day, deadheads still flocking to see legacy acts.
Maybe the same crowd — and a new flock of invigorated beer snobs or hipsters — will see enough appeal in this pink-and-yellow can to snag a case from the local cooler.
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Christina Majaski, Khareem Sudlow
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