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Hair Wellness Movement Aims to Help Men With Balding Issues

Bald is beautiful, or so the old saying goes. Whether you’re talking about Dwayne “The Rock” Johnson, Vin Diesel, Jason Statham or any number of other A-List Hollywood hunks sporting bare heads, the stigma around male pattern baldness seems to be receding – no pun intended. In 2019, according to the NYT, the term “hair loss” is now being replaced with a more positive spin in the form of “hair wellness,” which can help more men deal with balding.

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Hair Wellness

Many men (and women) wrestle with balding, a personal shame to some and point of pride for others, though more commonly it is the former which makes headlines. Reddit forums such as r/tressless act as impromptu support groups for people who are anxiety-ridden over their lack of locks, and an almost incalculable amount of money is spent battling baldness each and every year.

To sum it up: going bald is still a big deal for men, and no matter how you cut it, hair is important to a lot of dudes.

However, hair wellness is a booming market trend precisely because it doesn't trade on the fear and shame of the products in the past. Hair wellness brand Hims recently shared its stance on the subject: “We hope to enable a conversation that’s currently closeted. Men aren’t supposed to care for themselves. We call bullshit.”

And how, exactly, does hair wellness tackle the problem of male balding? By borrowing some sage advice from women, tackling concepts like split ends, thinning strands and volumizing, in addition to taking a holistic approach to hair care. Instead of focusing on one narrow element, companies such as Hims want men to understand that there's more to keeping your hair than simply slapping on some Rogaine and calling it a day.

What Options Are Out There?

Unfortunately, at the moment the options aren’t all that simple. Hims and other companies like it provide access to generic drugs finasteride and minoxidil, with the former drug being extremely popular among balding men. The catch? There are some common sexual side effects (lack of libido, most notably) that come along with finasteride, and research has been done to see if the drug can also increase the likelihood of developing prostate cancer, with studies showing mixed results.

The fact that, despite the risks, finasteride remains a hot seller should reveal everything we need to know about the relationship between men and a full head of hair. That is to say, it matters deeply to many, with men willing to put their sex lives and perhaps entire life on the line in service of improving their image.

Hair wellness is a growing movement meant to build a bride of support (and supporting products) for just these sorts of men. Hopefully, with increased awareness of how deep the pain associated with hair loss can be, a kinder and more compassionate understanding can develop.

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Christina Majaski, Khareem Sudlow