Plaid Face Masks, Vegan Cookbooks, Puffer Coats & More Best-Selling Products From January
January 28, 2022BruceDayneDespite overcast skies, low temperatures, and the unrelenting spread of Covid-19’s latest variant, our anonymous shopping data painted a resilient picture in the month of January. Yes, the spike in purchases of KN95 masks was a grim sign of the times, but joyous, colorful patterns dominated shoppers’ carts. Self-improvement planners flew off the virtual shelves and readers scooped up self-care gifts like there definitely was going to be a tomorrow. Even a handful of heartwarming Valentine's Day presents made their mark these last couple of days. What we're saying is, this month, optimism fueled our readers' clicks, and people purchased products with a better future in mind.
Of course, it wouldn't be our monthly Most Wanted list without a kooky outlier or two. A few funky favorites — from whimsical astrology decks to help decode your birth chart to a bright blue goop for cleaning your car’s dusty vents — garnered some impressive attention and racked up rave reviews. We could wax poetic all day about the fascinating nuances of online shopping, but instead, we'll let see for yourself. Ahead, click away at the 29 best-selling (and quite symbolic) products from the month of January 2022.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.
Maskc Berry Plaid KN95 Face Masks 10 Pack
The Omicron variant thwarted many Capricorn birthday bashes, New Year's plans, and our general serotonin levels — so, we upgraded our masks and simultaneously upgraded our wardrobes. Maskc's printed face covers are beloved by celebs, reviewers, and come in enough to colors to complement any OOTD. (Remember to refer to the CDC’s website for the most up-to-date guidance on coronavirus.)
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Maskc Berry Plaid KN95 Face Masks - 10 Pack, $, available at Maskc
Brave New Look Adult KN95 (Pack Of 20)
We love a pop of color, but we also appreciate Brave New Look's utilitarian approach to the top-rated KN95 mask. Out of all the masks featured in our round up, this pack of 20 caught everyone's eyes, and protected many people's faces. (Again, for the latest guidelines on how to protect yourself during the pandemic, please consult the CDC.)
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Brave New Look Adult KN95 (Pack of 20), $, available at Brave New Look
Nap Loungewear Quilted Shell Down Coat
For sub-zero folks and snuggle bugs alike, a reliable parka is a must-have. Nap Loungewear's intentionally over-sized coat keeps you nice and toasty with its down-filled quilted shells without sacrificing style — plus, it's available in a whopping nine colorways.
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Nap Loungewear Lightweight Quilted Shell Down Coat, $, available at Nap Loungewear
A&F High Rise Dad Jeans
This month, we launched the second edition of our annual MVP Awards and handed out 29 accolades to our favorite products of 2021. Y2K-era apparel brand Abercrombie & Fitch stormed the Best Comeback category, and this specific pair of light wash ripped jeans stole the show. Fashion writer Chichi Offor took the dungarees for a spin last year and the fit was “one of the best [she's] tried in a long time.”
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Abercrombie & Fitch High Rise Dad Jeans, $, available at Abercrombie & Fitch
Free People Cross Of Sunlight Mini Dress
Some people buy parkas in the debt of winter, other people shop adorable cut-out dresses like this cotton-linen blend mini from Free People.
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Endless Summer | Free People Cross Of Sunlight Mini, $, available at Free People
Sakara Life Cookbook: Eat Clean, Play Dirty
A food subscription is a great way to start off the year, especially if its a luxury, nutritious meal service like Sakara Life. However, many weren't set on dishing out the big bucks for a weekly plan this year, and opted for the $29 cookbook that divulges the brand's healthy eating secrets in every page.
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Sakara Life Cookbook: Eat Clean, Play Dirty, $, available at Sakara
Better Love Butterfly Clitoral Stimulator
Clitoral vibrators don't beat around the bush (literally), they get straight business — and, if they're anything like Better Love's Butterfly Stimulator, they do a damn good job. According to one Ella Paradis reviewer, "...you'll be at climax in under two minutes." Did we mention it's 87% off?
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Better Love Butterfly Clitoral Stimulator, $, available at Ella Paradis
Quince European Linen Duvet Cover Set
Seasons are absolute child's play to hot sleepers. Whether it's below zero or pushing 90 degrees at night, sweaty snoozers needs a good duvet cover that breathes. Quince's linen set and delivers sustainable, cozy 100% woven European flax coverings fit for a queen (or a twin, or a king, or a...you get the idea).
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Quince European Linen Duvet Cover Set, $, available at Quince
Revolution PRO Blur Stick Universal Face Primer
Another cycle of TikTok beauty hacks made the rounds in January — but, one diamond in the rough championed makeup minimalism and is now R29-editor-approved. The Blur Stick glides over pores and smooths skin for flawless makeup application. It also clocks in under $20 and rivals Bobbi Brown's $64 Vitamin Enriched Face Base.
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Revolution PRO Blur Stick Universal Face Primer, $, available at Ulta
BestSelf Co. Self Journal
We're going to assume that, at least once during your time on planet Earth, someone told you to "live your best life" or "be your best self." Well, BestSelf Co. and its famous goal-tracking Self Planner exists to help you do exactly that. Our Deals writer, Mercedes Viera, put it to the test against their "AHD-like symptoms," and to their surprise, it amplified their productivity after a few days of use. As they eloquently put it, this powerfully introspective journal “is not like other girls!"
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BestSelf Self Journal, $, available at BestSelf
Frenchie The Double Entendre
Aussie sexual wellness brand Frenchie’s first-ever sexy toy, The Double Entendre, is one to shop. The elongated tool’s flexible, bendy body (which you can curve and position to your liking) allows you to choose your own pleasure adventure with both internal and external penetration. In sum, the toy is multi-functional, it's got a cool name, and it blew the mind of our beauty and wellness writer Karina Hoshikawa.
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Frenchie the double entendre, $, available at Frenchie
Nativa SPA Quinoa Firming Body Lotion
Quinoa: it's high in fiber, good for cholesterol, and apparently, plays nice with your body’s biggest organ. Nativa SPA's superfood-infused formula quickly absorbed into our beauty and wellness writer's skin and kept it soft for hours. What more could an epidermis want?
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Nativa SPA Quinoa Firming Body Lotion, $, available at Nativa SPA
Explorer Cold Brew Coffee Concentrate 32 oz Bottle
We described Explorer's Cold Brew Coffee Concentrate as a "choose your own adventure game." Why? Because it's the first online coffee shop to let customers pick their caffeine level, from “No” to “Low” to “Regular” and finally, “Extra Caffeine.” Plus, according to happy customers, the rich taste is a selling point all on its own.
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Explorer Cold Brew Coffee Concentrate 32 oz Bottle, $, available at Explorer
ColorCoral Universal Gel Cleaner
When we mentioned “car goop” in the intro, we weren’t playing around. 2022’s hottest cleaning product is a tub of bright blue putty that safely sneaks between tight surfaces and extracts pesky, hard-to-reach grime. It boasts 4.2 out 5 stars and 12,152 ratings on Amazon, so we’re going to assume that it’s kept plenty of keyboards, car vents, and air conditioners spic-and-span.
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ColorCoral Universal Gel Cleaner, $, available at Amazon
MoraApproved DIY Kintsugi Kit
Kinstugi, the technique of piecing broken pottery back together via gold glue, has been saving people’s prized possessions for centuries — including our beauty and wellness writer, Karina Hoshikawa. All it took was this handy-dandy DIY kit from Etsy and a dream to get her beautiful porcelain bowl back in the game. You can read all about her detailed journey here, but beware: by the end you’ll definitely add this to you cart.
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MoraApproved DIY Kintsugi Kit, $, available at Etsy
Uncommon Goods Love Message Shortbread Cookies
Shortbread cookies boasting a customized message are proof that romance isn’t dead. Readers are already prepping for February 14 over at online gifting destination Uncommon Goods, and we can’t blame them — the retailer is home to a myriad of unique finds perfect for all kinds Valentine’s Day celebrations.
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Uncommon Goods Love Message Shortbread Cookies, $, available at Uncommon Goods
Cuup The Plunge
Cuup's sheerly elegant brassieres officially cater to plus-sizes without sacrificing any sex appeal — and while such sizing should be commonplace among intimates brands, it’s still a noteworthy event in 2022. Cuup now features band sizes 40 - 44, and newly included readers responded with their dollars in January.
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Cuup The Plunge, $, available at Cuup
Facetheory Amil-C Whip M5
Formerly under-the-radar UK skincare brand Facetheory finally found its TikTok spotlight in January and even got reviewed by R29 Shopping writer, Jacqueline Kilikita — deservedly so. According to her, "whatever your skin concern, there's probably a Facetheory product you'll be interested in adding to your repertoire" and the Amil-C Whip M5 works as a bomb daily moisturizer for all skin types.
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Face Theory Amil-C Whip M5, $, available at Facetheory
The Sill Beginner Duo
We always look to online horticulturalist The Sill for reliable plant delivery, care and growth information, potting accessories, and more — but, this January, readers headed straight for the brand's Valentine's Day shop to buy up fronds for their friends and loved ones. Plants might just be edging the traditional bouquet out of the spotlight as the newest signifier of modern romance.
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The Sill Beginner Duo, $, available at The Sill
Lisa Stardust The Astrology Deck: Your Guide to the Meanings and Myths of the Cosmos
Lisa Stardust, one of Refinery29’s go-to experts for all things astrology, just made reading your birth chart as easy as pie — even if you are a stubborn Taurus. Each card in her newly released astrology deck helps you navigate the "meanings and myths of the cosmos" — so the next time someone comes for your sign, you know how to defend your celestial honor.
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Lisa Stardust The Astrology Deck: Your Guide to the Meanings and Myths of the Cosmos, $, available at Amazon
Madewell x Backdrop Studio Hours Garment-Dyed Overalls
The collaboration we never knew we needed dropped only a week ago, but readers know a worthy investment when they see one. Madewell (the on-point denim-and-daywear retailer that needs little introduction) and Backdrop (the internet's most social-media-savvy paint company) came together to create the warm, monochromatic capsule collection known as Studio Hours. From workwear overalls to stylish bucket hats and even cans of paint, this drop has all the essentials for your body and your living space.
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Madewell x Backdrop Studio Hours Garment-Dyed Overalls, $, available at Madewell x Backdrop
Casper Snoozewear™ Blanket Robe
If you told us that a 100% cotton shell "comforter with sleeves" was a winter staple, we wouldn't believe you. And we didn't, until Senior Affiliate Director Elizabeth Buxton tried it on for size. The result? The coziest outfits of all time and an obsession with everything in bedding brand Casper’s new “snoozewear” collection.
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Casper Snoozewear™ Blanket Robe, $, available at Casper
DavidsTea Feel Good Faves 12 Tea Sampler
Sit, back, relax, and sip on some best-selling "feel good faves" from DavidsTea — because we're in a pandemic, and self care is mandatory at this point.
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DavidsTea Feel Good Faves 12 Tea Sampler, $, available at DavidsTea
Universal Thread Maisie Clog Boots
It’s easy to get lost in Target’s stellar product selection, and with good reason — these expensive-looking clog boots are proof that there is very little the retailer gets wrong. With a rating of 4.7 and over 100 reviews, it’s no wonder these stylish ankle boots are one of the most purchased Target Hidden Gems.
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Universal Thread Maisie Clog Boots, $, available at Target
Cadence Work Essential Capsules
These nifty magnetic interlocking storage capsules allow you to take your everyday comforts (daily vitamins, skincare products, jewelry) on the go. This three-piece bundle is a reader favorite this year, perfect for commuters and office workers who want self-care rituals to be an everywhere occasion.
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Cadence Work Essential Capsules, $, available at Cadence
Lululemon Align™ High-Rise Pant 28"
A little Lulu never hurt nobody. No surprise here — R29ers are kicking off the new year “just working on [their] fitness” with the buttery smooth Align High-Rise Pant from Lululemon. Bonus: They are on SALE! Check out other deeply discounted Lululemon goodies here.
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Lululemon Align™ High-Rise Pant 28", $, available at Lululemon
Presspops Elaine Valentine's Day Spongeworthy Card
Avoid mediocrity and spice up your Valentine’s Day card game with this unique Seinfeld-themed card. Readers were obsessed with the comedic greeting card in our round up of the best Valentine’s Day gifts on Etsy and scooped up so many that we know this upcoming holiday of love will be full of knee-slaps galore.
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presspops Elaine Valentine's Day Spongeworthy Card, $, available at Etsy
Béis Sports Duffel
This Beis gym bag packs the ultimate punch, and we know you felt it too. It’s won out best gym bag out of a pretty top-notch selection. Not only does it look stunning, but you can go from backpack mode to seamlessly slipping it over your favorite luggage handles. Kick the new year off right pumping iron with this baby.
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Béis The Sport Duffle, $, available at Béis
Branch Task Chair
Our go-to destination for sleek & simple office essentials, Branch, is unsurprisingly a fan fave out of our much-loved office chair round up. The brand's OG Task Chair looks good in home offices, feels good against backs, and should help YOU do a good job at work.
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Branch Task Chair, $, available at Branch
Like what you see? How about some more R29 goodness, right here?
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DMTBeautySpot
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Alexandra Polk, DMT.NEWS, DMT BeautySpot,
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