This shea-butter infused drugstore bestseller is available in a veritable encyclopedia of shades, and the deeply pigmented Red Revival is a clear customer favorite.

Promising Walmart reviews: “I've never tried this formula before but I'm pleasantly surprised by how well it wore. The pigment is there, the texture is nice and smooth and not overly drying. A definite rebuy.” — Kayla

“This is the only lipstick I have used that truly moisturizes. Smooth feel on the lips, the colors available are beautiful and fully pigmented. Great price point too!” — Sue

“The Maybelline brand is an outstanding lipstick that stays on your lips and shouts, Lookin good and I'm here to stay. The phenomenal Reds that u have to choose from is awesome because that is my favorite color.” —

A drugstore mainstay, British Red is a highly affordable option in a shade that numerous reviewers described as “warm.” The formula contains vitamin E and argan oil for added hydration.

Promising Amazon reviews: “I was pleasantly surprised by how moisturizing the lipstick was. I could see it on my lips for up to about 5 hours, so it lasts moderately long. The color English Red is a warm red that is just a little bit on the orange side. I would recommend it.” —

“I tried many reds and this one really stands out. I was pleasantly surprised by the affordable price and the durability and vibrant color.” —

“I gotta say, I’m not a lipstick connoisseur, but I know a little about make up from friends and getting dressed up for balls and parties. This $6 lipstick exceeded my expectations and even my husband was stunned. I got the “British Red” color in hopes of finding a bright poppy shade, and I was absolutely pleased. Will buy again, and I’m going to try some more colors.” —

“I purchased the British Red for a Halloween costume with no intention to use it after the occasion (I never wore red lipstick... ever), however, I loved the color so much I now use it at least once a week. It's a classic red that has great consistency when applying and doesn't need too much reapplication especially because it tints your lips nicely. The shine itself isn't matte but it's not super glossy. Sometimes I'll add lipgloss over it, but really it stands on its own so well that it's not necessary. I haven't tried any of the other reds from this line, but why would I need to when I've got this great go-to that instantly adds some va-va-voom to my look? If you don't want a super bright red, just let it sit for a minute after application and kiss a tissue to soften the brightness of the red. By the way, my skin tone is medium (I'm asian) with dark hair.” —

Sephora rating: 4.6 out of 5 stars

The classic red shade Rich AF splits the difference between a matte and satin finish with a formulation that promises to deeply hydrate lips.

“This is a gorgeous color red! It applies flawlessly with its creamy texture. I love how pigmented it is. I only have to apply one layer and it looks perfect! The triangular packaging is cute, as always with LYS. I didn't have any bleeding onto the skin above my lips which happens with some lipsticks. There is some transfer, and I do have to reapply after a while, but it's not a deal breaker for me. I definitely recommend this to any red lip fans.” —

“The pigmentation is amazing and the packaging is so stylish and chic. I really love the true blue red colour. It will flatter all skin types. Also the texture of the lipstick is amazing. It’s matte but it’s hydrating at the same time. Love it” —

Sephora rating: 4.6 out of 5 stars

This velvet-finish lipstick from Anastasia Beverly Hills is described on Nordstrom’s website as a cult favorite. The shade American Doll is a densely pigmented classic red that reviewers call “vibrant.”

Promising Sephora reviews: “this is the red power tie of lipstick, and everyone will notice it. durability very high, I only need a post lunch touch-up. feels a bit dry after 8hrs, but anything matte will.” —

“I’ve been searching for the perfect warm retro red and this is it! I have Dior in 999 but this is superior in color and formula in my opinion and $20 cheaper! Get it you won’t regret it!” —

Sephora rating: 4.5 out of 5 stars

If you’re on the hunt for a “clean” option, try Courage, a “beautiful warm red that goes well with gold undertones,” in the words of tone reviewer. The “satin finish” shade contains olive extract, pomegranate and jojoba and is free of parabens and silicones.

Promising Sephora reviews: “I love this brand and it applies on so beautifully and seamlessly. I have naturally dry lips but I love how smooth this looks on.” —

“This is the red you’ve been looking for. it is beyond vibrant and makes a statement. It goes with many skin tones. I have olive skin and it acts like a great addition to my make up. Plenty of compliments, I am normally a matte lipstick kind of girl but if I were to wear regular moisturizing lipstick and this would be my go to. There are so many colors! You won’t be disappointed.” —

“Beautiful warm red that goes well with gold undertones. Long lasting” —

Sephora rating: 4.6 out of 5 stars

If you’re looking for more gloss-like option, Tower28’s Spicy is a “sheer-ish red” that’s loaded with oils of apricot kernel, raspberry seed and rosehips for a finish that promises to hydrate without being sticky.

Promising Sephora reviews: “Perfect lipgloss. Im a gloss fanatic and this checks all the boxes for me. Its not sticky gives you amazing shine and the colors are amazing.” —

“I am very pleasantly surprised by this gloss. I have a red one from Dior which has basically no color and Spicy is exactly what I wanted the Dior one to be!

The color is actually jelly like, translucent but tinted. I will say after a while it can be sticky but most glosses that are actually glossy tend to be like that. Highly recommend if you want a sheer gloss that actually shows color but not too much.” —

The ultra-glossy Red Crush is enriched with hyaluronic acid, vitamin E and cold-pressed mango oils for an hydrating, high-wattage shine.

Promising Sephora reviews: “For years I have been trying to find a nice red lipstick. The long wearing ones settle into fine lines, regular lipsticks seem to bleed….but this product is amazing! The red give a very voluptuous look to the lips - they look super plump and hydrated. Buying more shades!” —

“I love this product so much. The colour is very bright and I love the texture. It definitely transfers but if you’re not eating or drinking it lasts very long. I want more!!” — TarsriaPromising Nordstrom review: “I’m so glad by beauty stylist silver suggested this from YSL. We don’t have time for dry or chapped lips. This was well worth every penny and I’d recommend it I’ve the Chanel Version any day.” —

Touted by the brand as “Selena’s go-to shade” (Gomez, that is, who founded the much-hyped beauty imprint), Inspire is a brilliant vermillion in a whipped cream-like texture that’s a fan favorite.

Promising Sephora reviews: “I absolutely love this lipstick line. This is the third shade I have purchased and it’s a perfect orange-red. The formula of this product are what make it a winner for me. It isn’t super long lasting and requires reapplication, but the texture creates kind of a blurring technique that is very forgiving for those of us that typically struggle greatly with liquid lipstick application. The Rare beauty matte cream lipsticks are definitely my favorite lip products.” —

“I’ve finally found a red lipstick that actually works. And I’m really happy it was by Selena’s line. It really is hydrating. It doesn’t make my lips all flaky and chappy. Lol. I had to reapply after lunch, but that’s 100% okay and expected. I bought both inspire and transform. Love both colors. Finally can wear a red lip❤️❤️” —

That’s Why She’s Late is a velvety cherry red that’s described as “loaded” with pigment — but free of parabens, sulfates and phlalates. One reviewer found it to be “pretty hydrating” for a matte formula.

Promising Sephora reviews: “Truly the perfect red. I love the matte finish and how well the lipstick stays on for hours.” —

“This lipstick is so pigmented and the color is beautiful. It looks darker in the tube but when applied is a true, rich candy-apple red. It glides on smoothly and is not at all chalky or dry. It's the best matte lipstick I own and I've tried them all.” —