Reformation has launched its first jewellery collection in collaboration with former Givenchy designer Clare Waight Keller, the company announced Wednesday. The line is available for pre-order on its website.

The capsule includes earrings, bracelets, and necklaces made from recycled materials, including 24-karat gold vermeil, sterling silver, and deadstock pearls. Last year, Reformation entered the accessories market with the launch of its handbag line.

Inspired by Ernest Hemingway’s iconic book A Moveable Feast, the new jewellery collection reflects the influence of Paris on American artists and writers in the 1920s, according to the brand and the designer. This creative homage comes at a pivotal moment as the Los Angeles-based brand plans to enter the French market in 2025.

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How to Launch Handbags

The accessory is a popular new offering for contemporary brands that see an opening as luxury labels hike prices. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success.

Trove, the resale operator for brands including Patagonia and Levi’s, has acquired Recurate, another branded resale platform, the companies announced Tuesday. Terms of the deal were not disclosed.

As secondhand fashion booms, hundreds of brands have launched their own resale channels in recent years. Trove and Recurate are two different options for facilitating resale on behalf of retailers.

Trove specialises in a fully managed model of resale, operating the entire journey of secondhand commerce on behalf of its brand clients, from soliciting and processing pre-owned goods from sellers to building the resale website and fulfilling the goods sold to buyers.

Unlike Trove, Recurate offers brands a peer-to-peer resale model that doesn’t require inventory management or photographing hundreds, if not, thousands of pre-owned pieces as in unique listings. Instead, sellers are responsible for creating their own listings and shipping their products to buyers. This model allows for an easier integration of resale into an existing e-commerce platform and for faster scaling.

Recurate powers resale for brands such as Steve Madden, Michael Kors and Frye, which now become part of Trove’s roster of clients, including Eileen Fisher, On and Canada Goose. The addition of Recurate’s 29 brand clients means Trove will now generate 75 percent of total online branded resale traffic, the company said in a statement Tuesday. With Recurate’s technology, Trove can now launch and scale new resale programmes in as little as four weeks.

“This strategic acquisition strengthens our ability to provide brands with the tools they need to excel in the circular economy, offering greater flexibility and faster go-to-market solutions,” said Terry Boyle, who was named Trove’s chief executive in May.

Looking ahead, Trove is eyeing international expansion though upcoming partnerships in Europe.

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How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.

Bloomingdale’s customers will now be able to shop from a selection of pre-owned luxury handbags, watches and fine jewellery, courtesy of online reseller Rebag, the two companies announced Thursday.

This assortment of products will be available online and in five Bloomingdale’s locations — including Short Hills, New Jersey; Boca Raton, Florida; and Los Angeles — as shop-in-shops.

Shoppers will also be able to sell their own pre-loved pieces and receive offers from Rebag, which offers a quote and immediate payout for accepted products. The partnership is designed to meet customer needs and “brings a new set of ultra-luxury brands to Bloomingdale’s,” Jennifer Jones, general merchandise manager of women’s accessories at the retailer, said in a statement.

As the fashion resale market continues to swell, driven by young consumers and changing attitudes around luxury fashion, major retailers including Walmart and Amazon have inked similar partnerships with various secondhand platforms in recent years. In 2019, Neiman Marcus purchased a minority stake in Fashionphile, a Rebag competitor. What Goes Around Comes Around, one of the first luxury handbag resellers on the scene, sells its assortment to Amazon, Walmart.com and Dillard’s, another American department store chain.

Rebag also counts Moda Operandi and fellow online reseller ThredUp as selling partners. Two of its three New York City stores closed recently as the company moves to focus on these partnerships, a spokesperson said.

Today, the online resale space is growing crowded and competitive. It’s still incredibly difficult to operate profitably; just earlier this year, The RealReal posted positive quarterly earnings before interest, tax, depreciation and appreciation, for the first time since its IPO in 2019. In 2022, peer-to-peer fashion marketplace Poshmark, for instance, was sold to a South Korean tech company just a year and a half after it went public, at half the valuation of its IPO.

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Why Brands Are Racing Into Resale — in Five Charts

Hundreds of fashion companies are looking to build their own resale channels, giving rise to a new class of B2B start-ups that aim to help them navigate the nascent industry.