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Budweiser Crowned Most Valuable Beer Brand

If you’ve paid attention to any of the beer news lately, you might think there’s no money in the beverage anymore. However, recent data suggests the beer industry is still doing quite well—especially certain brands.

Brand Finance recently ranked the most valuable beer brands in the world and landed on the red-and-white labels so common to America – Budweiser, as the world’s most valuable.

Taking the top spot from another of Anheuser-Busch brand, Bud Light, Budweiser has been named the most valuable beer brand in the world. Currently boasting an estimated worth of $7.5 billion, Budweiser has made it to the top of yet another brew competition to claim dominance over all other beer labels.

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The victory may be a little hollow, however, given the absolute domination of the top 25 positions by AB Inbev. Out of these rankings nearly half – 11 spots to be precise – are held by the brewing titan. Budweiser, Bud Light, Harbin, Corona, Brahma, Skol, and other AB Inbev beers completely crowd out the competition.

However, as Brand Finance CEO David Haigh points out, there is a lot of room for growth in the beer sector – particularly in China. “As you can see across this year’s ranking, it is the Asian, particularly Chinese, beer brands that are seeing the highest brand value growth,” he said. “With demand for beer at an all time high in China and predictions of inflated growth over the coming years as a result of greater disposable income from the emerging middle class, this trend looks set to continue. If these brands begin to expand beyond China and into new markets, we could potentially see some very stiff competition to established Western beer brands.”

So while Budweiser and Bud Light may take the No. 1 and No. 2 spots on the list, respectively, it's certainly worth keeping an eye on Chinese upstarts such as Snow Beer, which purports to be the best-selling beer brand on planet Earth. Given the massive Chinese population in comparison to North America or Europe, this testimony seems to hold some great weight.

In fact, Snow Beer sells over 101.2 million hectolitres of beer each and every year, which roughly doubles the volume pumped out by Budweiser. Part of the strength of Snow Beer is also their recent partnerships with competitors Heineken and Molson Coors.

Brand Finance attributes a substantial 6 percent increase in the value of the Budweiser brand to a bold (and expensive) marketing campaign that AB Inbev pushed alongside the epic 2018 FIFA World Cup. With soccer (or football) being a global sensation, it only made sense for the traditionally American brand to launch a marketing foray into the international soccer world.

It looks like that investment paid off, but Budweiser shouldn't rest too easy. They and their sibling brands are facing some stiff competition from Chinese brands and should be wary of becoming too complacent in the face of market diversification and more complex taste profiles.

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Christina Majaski, Khareem Sudlow