The highly anticipated TikTok For You Fest 2022 took place at The Hordern Pavilion last week, featuring a star-studded line-up of talent. Popular personality Tony Armstrong hosted the event, where TikTok announced Kat Clark as the Creator of the Year 2022. 

The return of last year’s For You Fest, hosted by TikTok, was bigger and brighter than ever. Over 1,000 of Australia’s biggest digital creators across social media platforms and numerous celebrities attended the exclusive event. For You Fest was streamed live on @tiktok_australia and brought together the most talked-about moments and biggest trends of 2022. 

Throughout the evening, guests were treated to many performances and games, hosted by popular creators from the industry. Standout musical performances by international music sensation Leah Kate and Aussie stars The Temper Trap featured, along with a special opening performance by cosplayer Rhylee Passfield and stilt walker Demi Skinner. To reflect a jam-packed year of hot trends, Matt Preston judged a corn cook-off and Ozzy Man Reviews commented live sport & make-up challenges. 

For You Fest 2022 Winners: 

Creator of the Year – Kat Clark. known for her family vlogs, this superstar creator recently won ‘Best Digital Creator’ at the AACTA Awards.

TikTok for Good – Jazz Thornton. Winner of this new award, Jazz changes the conversation around mental health and uses her platform for good. 

Video of the Year – Katrina Ashleigh. The iconic and hilarious tortilla challenge saw water, tortillas and people flying everywhere.

Celebrity Guests attending the event

The flagship event to celebrate 2022’s biggest trends, talked about moments and talented creators wouldn’t be complete without celebrity appearances. Music talents were in strong attendance, through G Flip, The Wiggles, popstar Dean Lewis, the Mashd N Kutcher duo and Avneesha. TV stars included Heartbreak High’s Chloe Hayden, Khanh Ong and reality stars Bella Varelis and Michael Brunelli. 
Last year’s Winner of Creator of the Year 2021, Millie Ford, was also in attendance to hand over the award to Kat Clark. 

If you missed the event, catch some of the creator reactions here.  

The post TikTok’s For You Fest 2022 Winners & Celebrities appeared first on Women Love Tech.

Sarah Spence, founder and strategic director of Content Copywriting, shares how she’s grown her business rapidly from solopreneur to agency in less than two years. 

You may not believe this; but I never set out to create a business. All I wanted was to have a job that could be flexible around my new family, while using my skills to pay the bills. Instead, what I’ve ended up with is a company that’s achieved 100%+ YOY growth, is landing and achieving great things for big-brand clients and has a wonderful culture. 

So, how did I do it? While there’s been no secret sauce – I’ve scaled from 1 to 15 in two years thanks to laser-focus on relationships, strategy and execution at scale. 

All by myself 

When I started out as a freelancer, it was a fairly common story. I was working as a Senior Marketing Manager in a challenger brand bank, it was exciting and rewarding work. But when I had my first baby, I knew the idea of going back into that kind of environment while juggling parenthood just wasn’t going to cut it. 

So, I started freelancing as a copywriter – writing had always been one of my specialist skills, and I brought the added value of understanding what it’s like to be a CMO or marketing manager. I built strong relationships, and I started to realise writing was only a small part of my value.  

Sleepless nights 

Clients were coming to me and asking for content – for example, 10 blogs on a certain topic. But the missing puzzle piece was the strategy. They knew they needed content marketing to be in their overall marketing mix but didn’t have the resources to be truly. Which topics were going to resonate with their audience, and also help them be found on Google? 

I lost a lot of sleep at this time (and not just because I had a toddler) – I could deliver the written content my clients were asking for, but something around the value exchange didn’t feel right. Knowing I was writing content for content’s sake wasn’t sitting well with me. 

Content, but make it strategic

In 2019, I started focusing on content strategy as a key part of my offering – the relationships I was building and the strategic advice I could offer to clients around content was where the magic was happening. But at this point in the business, it was still just me, and sometimes subcontractors to help with overflow work. 

When COVID-19 hit, the business took a back seat for a while, and I returned to working solo. By the time 2021 came around, I noticed that the approach of creating strategy around content marketing and then producing quality content at scale and speed, was gaining interest. Big brands were asking me for help, and many of the big-name clients who came on board – such as Westpac, Spotlight Retail Group and WWF – loved this strategic approach. 

Often, they’d tried to create content internally or had hired a team of writers in the past but had missed the mark without a content strategy. So, they knew having a strategic approach and knitting it into the overall marketing strategy was key.

Not enough hours in the day

As enquiries and referrals grew rapidly, I found there weren’t enough hours in the day for me to be creating client strategies, writing and editing content, and managing client relationships. At first, I outsourced some of the writing to subcontractors, then the editing. Then I realised I also needed help with managing clients, and using external resources just wasn’t going to cut it. For clients to want to work with us, we needed to build an internal culture that reflected our value, and gave clients confidence. 

I hired my first employee, and then another. Then another. And I realised the work I’d done previously using subcontractors had really helped stress-test the entire process. 

The right tech for the job

As the team has grown, so has the tech we need to use to keep things working. Our team is fully remote, and scattered across the country, so we’re highly reliant on tools like Asana, Slack, EverHour and Google Drive to be able to collaborate and communicate effectively. And Google search still underpins all of our strategy, so Semrush is another tool we use daily. 

Technology is key to helping us build robust strategies for our clients – there’s no “throw it at the wall and hope it sticks” – everything we write and create is done with a purpose, and informed by research. We know what our clients’ ideal customers are searching for, and the content that’s going to help them (while also working well for SEO). 

Rapid growth without the burnout

Scaling rapidly in a short space of time hasn’t come without its challenges. So, how did I do this without burning out? 

Every time I felt it was getting too much for me, I’d look at my workload and figure out if I could hire someone to take any parts of what I was doing. Therefore, building the team has been about avoiding burnout – although I’ve been close to it many times! 

Knowing our work is genuinely helping our clients has also helped keep me on-track: we’re specialists, and provide a full specialist service from strategy, to execution, and evaluation. 

And most importantly, I love being able to build a business where people are truly valued and supported. The team culture is so important to me as a founder – we want our team to love working with us. 

We’ve introduced a number of initiatives designed to help our people feel happy, connected and healthy. For example – quarterly self-care days where the whole business has the day off (all we ask is that they use that day for at least one aspect of their self-care – however that looks for them), and a day off on your birthday. Plus, we pay for our team to travel to our quarterly coworking days and provide them with the hardware they need to set-up their home office. 

What’s next? 

We’re continuing to grow and signing-on big name clients – Afterpay is the latest brand to join our client list. 

And we’re also starting to take the time to reflect on what we’ve achieved for ourselves and accomplished for our clients, through things like entering awards. One of our campaigns won Best Content Marketing Campaign in NSW at the AMI awards. It’s great to be able to share big wins with the team, and to know they’re just as excited as I am about what’s next in this business story. 

I can’t wait to see what the next two years bring. 

Sarah Spence is the Founder and Strategic Director of Content Copywriting https://contentcopywriting.com.au/

The post How (Kind-of-Accidentally) I Scaled My Business From Solo To 15 In Less Than 2 Years appeared first on Women Love Tech.

Stay up to date with the newest and most popular trends on TikTok right now. Take an inside look at what’s trending in Australia and around the world, from breakout songs, creators, hashtags and videos!

3 Trending and Breakout Songs / Sounds in Australia on TikTok

Just dance (Lady Gaga) – IRON GAINS

This sped up version of Lady Gaga’s hit song ‘Just Dance’ is currently trending thanks to one of the latest popular dances circulating TikTok – choreographed by @terence.io. Also taking part, is one of Australia’s top TikTok creators, @thexhan.

Big Jet Plane – Angus & Julia Stone

The Australian Indie/Pop sibling duo’s 2009 song has caught the attention of singer @PostMalone who wants to sample the song and @angusandjuliastone love the idea.

Kute & Neat – Sasique

The perfect song by Sasique to shamelessly take selfies to.

3 Popular TikTok Videos right now:

@mikeyp357 – 7.3M Likes 

Mikey came to work to find that one of his traffic cones on site had been painted to look like Patrick Star from Spongebob Squarepants. The next day, another had been painted as Spongebob himself, then Sandy and Squidward also made an appearance. The cone artist, @amandacstone posted her version of events on her TikTok profile too, receiving millions of likes and views. 

@kaelimaee – 9.2M Likes

An ASMR ice cube video that’s so satisfying it’s been viewed over 63.3 million times.

@sallykim7_ – 9M Likes

A puppy video sweet enough to make your day.

3 Creators we’re loving:

Yasmin Brisbane – @YasminBrisbane | 460.4K Followers

Yasmine gives her followers a glimpse into life on an Australian camel farm, including cute content of baby camels you didn’t know you needed.

Sid Hewison – @sids.ventures | 1.2M Followers

Sid is a tour guide who shares content from his adventures around Australia, along with his passion for the natural world and knowledge of First Nations cultures with his followers.

Jimmy Jan – @jimmyjan | 654.2K Followers

Jimmy is a med student and disability rights activist who shares his journey as he adapts to life following becoming paralysed due to a skiing accident. He is widely admired for his positive nature, humour, and inspiring content.

3 Trending Hashtags in Australia:

#tgif – 2.2B views

Who doesn’t love Fridays? This month, a trend taking off shows creators, such as @KatStickler, sharing the lyrics to popular Katy Perry song, ‘Last Friday Night’, to loved ones such as mothers and grandmothers. It looks like a story from a wild Friday night: and the reactions are gold!

#musicforasushirestaurant – 188.1M views

Harry Styles recently released the music video for his song ‘Music for a sushi restaurant’ – fans are having mixed reactions.

#mw2 – 6.1B views

The recent release of the new game ‘Call of Duty: Modern Warfare II’ has resulted in a huge amount of videos from the gaming community on TikTok showing their reactions to the new game and their tips on how to progress.

The post Hottest TikTok Trends Right Now! appeared first on Women Love Tech.

Coming back in 2022 is TikTok’s For You Fest, presented by CeraVe, to showcase a star-studded lineup of music performances, creator appearances and stand-up acts. 

The epic live show will be hosted by Logie Award Winning TV Host, Tony Armstrong, on Thursday 15^thDecember. Also featuring, will be incredible music performances by @leahkatemusic and @thetempertrap.

Streaming live on @tiktokaustralia and broadcast by 10Peach, the event will bring together over 500 of the best TikTok creators from across Australia. Big names such as @drkarl, @lukeandsassyscott, @chebbo, @katclark86 and @latishaclarkk will be joining the event. The night will cover exciting topics such as the biggest trends, rising creators and the most viral TikTok moments of 2022. 

The biggest talking point will be the TikTok Creator of the Year award, presented by last year’s winner, Millie Ford. To showcase more of Australia’s digital creator talent, two new awards will be included this year: TikTok Video of the Year and TikTok For Good. 

Last year’s For You Fest attendees will know the difficulty of finding a single winner and this year will be no different with the extensive creative talent.  The nominees for Creator of the Year Award are:

1. Kat Clark – @katclark86
2. Will Gibb – @will_yum_gibb
3. Luke and Sassy Scott – @lukeandsassyscott

The nominees for TikTok Video of the Year and TikTok For Good Awards will be announced next week. In the meantime, vote for your TikTok Creator of the Year as voting goes live on Monday 21^st November. Check out a sneak peak of the action here:

TikTok’s For You Fest will be LIVE on @tiktok_australia from 7pm AEDT and also airing on 10Peach on 17 December at 8:30pm AEDT.

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Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announced the hiring of Seema Kumar as chief people officer and Megan McDonagh as chief marketing officer. Together, the two bring extensive expertise within their respective industries to Amperity’s growing leadership team.

“The company is experiencing unprecedented growth, and we are thrilled to welcome both Seema and Megan to the team as we take Amperity and the customer data platform category to the next level,” said Barry Padgett, CEO at Amperity. “Both have a successful track record for building and scaling organizations to support rapid growth, and equally important, they share in our mission to help people use data to serve the customer. I look forward to working with them as we elevate our brand awareness around the globe, and continue to demonstrate why Amperity is a great place to work.”

A HR leader rethinking the future of work in tech

Kumar brings more than 20 years of people operations and human resources experience to Amperity. In her role, she will oversee all workplace and people operations, including recruiting, benefits and rewards, organizational and people development, and diversity, equity and inclusion. Most recently, she served as vice president, human resources at F5 Networks. In that role, she led initiatives to attract and develop talent and to shape the culture for accelerated business growth and transformation. 

“We’re at a unique point in time where we have the ability to impact and embrace how we think about the future of work, and how we create a truly inclusive environment where we can thrive—both personally and professionally.”

said Seema Kumar, CPO at Amperity.

“I’ve been truly impressed and energized with the emphasis the executive team places on its people, company values and mission. I’m excited to join at this time of growth, and partner with team members of all levels to ensure Amperity continues to be a place where everyone is empowered to do their life’s best work.” 

A CMO with visions to scale a revolutionary tech platform

McDonagh is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She is known for building enduring customer-centric brands, driving results-focused marketing programs, delivering rewarding customer and partner experiences, and inspiring high-performing global teams. Most recently, McDonagh served as CMO at RealWear, the leading provider of assisted reality wearable solutions and before this spent over 20 years at Intel in various marketing leadership roles.

“Amperity represents a perfect trifecta with an extremely passionate customer base, differentiated mission-critical technology, and a vibrant culture powered by dedicated employees who love doing what’s right for our customers.”

said Megan McDonagh, CMO at Amperity.

“I am incredibly excited about the opportunity at Amperity and the scale the company has achieved to date. I look forward to bringing my experience to Amperity and helping enterprise brands drive exponential impact by realizing the full value we can bring to their business.”

Recent APAC expansion

The new hires follows news in August this year of Amperity’s expansion into the Asia Pacific (APAC) market with the opening of a new office in Australia. Amperity appointed seasoned marketing technology leader Billy Loizou as Area Vice President, to lead the company’s sales and marketing efforts. He aims to build a team of dedicated experts to help brands in the APAC market and make better use of customer data to scale their business.

About Amperity 

Amperity is the leading customer data platform (CDP) provider that helps companies put data to work to improve marketing performance, build long-term customer loyalty and drive revenue. Amperity is used by many of the world’s most beloved brands, such as Alaska Airlines, Endeavour Drinks, Kendra Scott, Lucky Brand, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, please visit www.amperity.com or follow @Amperity.

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The next generation of truly wireless noise cancelling earbuds have landed: Bose QuietComfort Earbuds II. The brand that invented noise cancelling headphones, is bringing new features to continue to reinvent the industry. Here’s why they will replace Apple’s Airpods Pro.

The next generation of truly wireless noise cancelling earbuds have landed: Bose QuietComfort Earbuds II. The brand that invented noise cancelling headphones, is bringing new features to continue to reinvent the industry. Here’s why they will replace Apple’s Airpods Pro. 

What’s new in the Second Edition?

CustomTune sound calibration technology

With the new Bose CustomTune sound calibration technology, QuietComfort Earbuds II present an unprecedented listening experience and the world’s best noise cancellation from any headphone — banded or in-ear. 
This pioneering technology plays a tone that measures your ear canal’s acoustic response and precisely tailors both audio and noise cancellation performance for you. It succeeds as impressively as it sounds. 

Intuitive capacitive touch controls

Touch controls on both earbuds naturally perform voice assistant commands along with common prompts such as volume control and answering calls. Even more functionality is unlocked through the Bose Music App that provides intuitive shortcuts like noise cancellation Modes (Quiet, Active or your own blend) and adjustable EQ. 

New Eartip Fit Kit for comfort and stability  

Exclusive to the QC Earbuds II is ensuring the best optimal fit to your ears through a two-piece system. The new Eartip Fit Kit, included with the earbuds, supplies three sizes of eartips and three sizes of stability bands to guarantee a comfortable, all-day fit. As a user who has always struggled to keep earphones in my ear, the QC Earbuds II really stay put. 

Bose Quality Sound

What makes the new QuietComfort Earbuds stand out from other earphones on the market, is the signature premium Bose-quality sound. The sound truly is just as the artist intended: balanced audio with clarity, depth and nuance. For audiophiles, the Bose Music App takes customisation a step further, enabling the boosting and reducing of bass, mid and treble frequencies. 

“We believe in the power of sound — it can transport you to your favourite concert, evoke a meaningful memory, or simply brighten your mood. QC Earbuds II do exactly that.“

Raza Haider, Chief Product Officer for Bose

What about Apple’s Airpods Pro 2? 

Apple has launched the second iteration of their premium ‘Airpods Pro’ earphones at the same time as the Bose QC Earbuds II. So, how do they compare? 

At roughly the same price (approximately AUD$400 each), sharing IPX4 sweat and water resistance, Bluetooth 5.3 and excellent phone compatibility functions they are hard separate. However, where the QC Earbuds II really shines, is in the natural-feeling noise-cancellation technology and extensively comfortable two-piece earpiece kit. Aware and Quiet Mode take noise-cancellation further than ever before, adapting to noise in the environment for safety and focus, respectively. 

Check out the QuietComfort Earbuds II on the Bose website!

Bose QuietComfort Earbuds II are available for RRP $429 AUD / $469.95 NZ.

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