ASOS is one of our go-to’s for fun, fashion-forward pieces. But with so much to choose from (so much!) it can be hard to actually know when to stop shopping and hit “buy.” In case you need some extra motivation to narrow down your selection of Instagram-worthy dresses and super-cozy loungewear sets, let this be your reason. ASOS is currently offering mega-discounts across the whole site. Currently, you can shop up to 70%-off on select styles. We’re talking on-trend blazers, much-needed combat boots, stylish jeans, and so much more. Plus, shipping is completely free when spending $49.99 or more. We already dug through the thousands of items on super sale and selected some of our absolute favorites to add to cart. Keep on scrolling to see the must-have categories and our top picks.

Up To 70% Off Sweaters & Cardigans

Up To 70% Off Dresses

Up To 70% Off Coats & Jackets

Up To 70% Off Boots

Up To 70% Off Jeans

Up To 70% Off Skirts

Up To 70% Off Loungewear

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

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Mercedes Viera, DMT.NEWS, DMT BeautySpot,

At the end of the day, a “cool” haircut says more about the wearer than the cut itself. When you see someone with great style who also happens to have great bangs, you inevitably start thinking about a haircut.

This fall, we’re seeing a lot of bangs, but not so much last year’s curtain bangs the TikTok teens were styling with their velcro hot rollers. Instead, it’s a more layered and shaggy style reminiscent of a modern mullet, as seen on Rihanna at her Savage x Fenty show and more than a handful of street-style standouts at New York Fashion Week.

According to celebrity and fashion hairstylist Irinel de León, mullets are very much in right now. “Going slightly shorter around the face and longer in the back is a big trend,” León says. “Especially during Fashion Week, it was all about long layers with shorter pieces around the front.” For visual proof, León points to Miley Cyrus and creator and social-media personality Bretman Rock.

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León isn’t the only hairdresser noticing the shaggier, mullet-y haircut happening in real time. “Shaggy haircuts with tons of layers are going to show off this fall,” predicts hair Sharon Spellman, a brand ambassador for Matrix. Mane Addicts hairstylist Kathleen Riley agrees, adding that she actually sees the cut as a natural evolution for the curtain bang. She says, “People will start growing out their curtain bangs into longer, layered haircuts with a lot of movement.”

Franck Izquierdo, the co-founder of IGK, says that the modern shag can and should be personalized to your hair texture and curl pattern: Choose to keep your bangs longer, or go for a wispier baby-bang situation. Either way, the overall haircut should be almost as nostalgic as it is of-the-moment. “I love a modern shag cut with bangs,” Izquierdo says. “It offers a very cool, ’70s vibe for fall.”

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Megan Decker, DMT.NEWS, DMT BeautySpot,

Sometimes it’s just absolutely needed to give a brand that I love a little organic {read: not sponsored} love on my blog.

Ladies and Gentlemen, I give to you this gift: Alex Mill.

You may or may not have noticed me wearing a few of their pieces on my Instagram but I thought I’d leave a little post here on the blog just in case you missed it and this way you can always reference it. I am having a huge love affair with all things Alex Mill. I first discovered the brand quite randomly at I think American Rag Cie or was it Nordstrom or maybe another boutique. I honestly can’t remember but I’m so happy that I found them.

I’m wearing the Nico Chunky Cardigan in this post along with Mara Hoffman Shorts + Tory Burch Flats + June is wearing her Keds Sneakers and a dress by Doen.

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jaceylenae, DMT.NEWS, DMT BeautySpot,

Compared to impossible-to-mess-up makeup like lip gloss and mascara, eyeshadow can sometimes seem intimidating; heck, a DIY smoky eye might be downright frightening. However, Glossier is here to change that with the dazzling arrival of Monochromes — the brand's latest eyeshadow drop. Joining friends Skywash and Lidstar, it is the debut powder eyeshadow in Glossier's lineup and first palette. As the name suggests, these beauties are made to make eyeshadow fun again with tonal hues in a variety of finishes that all play nice with each other.

But we haven't even gotten to the best part: Each tin palette is totally refillable, meaning that after you hit pan, you can purchase $18 refills of your favorite trio — or try something new! While the silky formulas can easily be applied with clean fingers (my preferred method, TBH), you can also nab a Monochromes trio of your choice that comes with Glossier's dual-ended eyeshadow brush for $35. (Should you want to buy the brush à la carte, you can do so for $18.)

Ahead, take a closer look at all ten shades and get ready to adorn your lids with Glossier goodness.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. 

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Karina Hoshikawa, DMT.NEWS, DMT BeautySpot,

After years of seeing Victoria’s Secret lace panties and dainty bikinis in the catalog that used to come in the mail for my mom, I finally set foot into a real store when I was 12 and visiting New York City for the first time. Inside, the hot pink walls and floor-to-ceiling cabinets resembled the fantasy closets all girls my age used to dream of. I touched everything — corseted bodysuits, fruity-scented splash bottles, comfy boxer briefs, and silk bath robes — and could easily envision the kind of woman that I hoped to grow up to be. Sensual, long-haired, confident, and stylish, the future me would conquer the world while wearing Victoria’s Secret perfume and a push-up bra.

I was 17 when my hometown of San Juan got its first Victoria’s Secret store. Thanks to a journalism internship I had at the time, I scored interviews with the legendary Victoria’s Secret Angels Adriana Lima, Alessandra Ambrosio, and Erin Heatherton. The trio arrived inside a hot-pink helicopter, literally descending from the heavens onto the top floor of the Caribbean’s biggest mall, Plaza Las Américas. Stepping out of their carriage, the Angels were dressed in matching little black dresses and sky-high stilettos. The photographers around me, most of them middle-aged men, marveled at their beauty, discussing how hard it’d be to score a date with one of them: “Es que son otra cosa.” They’re in another league.

To me, the Angels seemed human. Yes, they were taller than the average person (I can still feel my neck get sore from looking up to their faces during our interviews), but these women were flesh and blood, unlike the images I had seen for years on ads and catalogs. And if they were made of the same things I was, what was the difference between them, these Angels, and me?

Since its launch in 1977, Victoria’s Secret’s lore was built on a set of fantastical narratives about young models from remote areas of Brazil and South Africa who became supermodels with a simple push-up bra. It was Victoria’s Secret that catapulted the careers of people like Tyra Banks, Heidi Klum, Adriana Lima, and Candice Swanepoel. The company operated under the guise that their products, which included lingerie, everyday undergarments, loungewear, swimwear, and beauty items, would empower women to be their best selves. However, the reality is that many didn’t feel that way. 

Sources contacted through a Refinery29 social media survey recall bubbling insecurities and body image issues resulting from Victoria’s Secret’s branding and campaigns. “I did not feel empowered at all by any of its models, shows, or campaigns because I knew I was never going to be that skinny,” said Chanel Zapata, a media coordinator in the sports field, who’s been using Victoria’s Secret products since she was 13. For Gabriela, a student at Georgia State University, who preferred to keep her last name private, the story was similar: “The images made me feel insecure about my body.” 

Both Zapata and Gabriela were also first introduced to Victoria’s Secret through women in their family who subscribed to its famous catalog from which they placed actual orders (I know, what a time!). Bit by bit, the VS world jumped from the catalog to their everyday lives, transforming the push-up bras and cheeky panties into pieces they sought to buy for their underwear drawers. 

Like me, Zapata grew up in Puerto Rico. Immediately after the Victoria’s Secret store opened, it became the place to be. Zapata remembers that the long lines to check out would reach the store’s front entrance and that carrying a Victoria’s Secret bag instantly made you a cool girl. “Buying VS meant that you no longer had to shop at JCPenney or Kmart. You were becoming a woman and wearing real undergarments,” she said.

That association between beauty and class was so strong that, even when Victoria’s Secret shoppers became aware that the company’s messaging promoted toxic standards of beauty, it was hard to shake off the idea that it all should be empowering. Freelance journalist Elsa Cavazos felt Victoria’s Secret’s products allowed her to see a sexier, more confident side of her that other brands didn’t. Still, her sense of empowerment was limited by the brand’s narrow representation of beauty. “Most models’ [bodies] were not necessarily similar to my own body,” she said.

After decades of cultural dominance, Victoria’s Secret’s authority began to crumble in the late 2010s. Following the #MeToo movement and calls for gender, racial, and body diversity in the fashion industry, Victoria’s Secret found itself at the center of a few controversies. In 2018, former chief marketing officer Ed Razek told Vogue the brand was not interested in hiring transgender or plus-size models for its annual fashion show. Later, the brand attempted to diversify its lineup, hiring transgender model Valentina Sampaio and curve model Ali Tate Cutler. Still, its moves failed to catch up with the rest of cultural changes occurring in the industry. In 2019, Victoria’s Secret canceled its fashion show, which many blamed on the popularity of Rihanna’s Savage x Fenty show, which features a much wider range of models and entertainers who model the clothing during an immersive pre-recorded performance. A year later, a New York Times investigation revealed widespread bullying and harassment of models and employees throughout the company, in large part from Razek, who later resigned. Since then, the company has been at a standstill, plotting how it’ll step out of the shadow of brands like Savage x Fenty and Aerie, whose inclusive sizing and branding have earned them a loyal following. 

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Now, the company is trying to win back women by rebranding as a company that prioritizes comfort and body positivity over male attention and hourglass figures. In June, the brand announced that it was relaunching with new ambassadors. Named the “Victoria’s Secret Collective,” the set of models, activists, athletes, and entertainers, which include women like Paloma Elsesser, Megan Rapinoe, and Priyanka Chopra, will collaborate with the company to design collections that fit women’s needs and tailor them to a more diverse customer base. “We got it wrong, we lost relevance with the modern woman, and she told us very clearly to change our focus from how people look, to how people feel, from being about what he wants to being about what she wants and to support her in her narrative, in whatever way that she chooses,” said Martin Waters, CEO of VS&Co, Victoria’s Secret new parent company, in a statement provided to Refinery29. “So to win her back, we’ll celebrate and inspire her, and we’ll support her desire to show up however it is that she chooses.” Waters shared a similar statement during an investor meeting in July of 2021.

Now, campaign imagery from the company is world’s away from the highly sexualized ads filled with the thin, specifically proportioned models it once used to lionize. Take, for example, the images from its Bare Infinity Bra relaunch in July 2021 that featured Elsesser, Mayowa Nicholas, and Aamito Lagum embracing each other in a friendly, intimate hug, rather than a faux-titillating embrace for a man’s attention.  “We are committed to creating lifelong relationships with customers by reflecting them, their stories and their journey in everything we do. You are starting to see these changes come to life,” read Waters’ statement. Still, this year, L Brands — Victoria’s Secret former parent company before this year’s rebrand — scored a 17 out of 100 in the 2021 Gender Benchmark report, which evaluates the world’s largest companies on gender equality and women’s empowerment.hat. 

For all the attempts Victoria’s Secret has made to regain women’s trust, former fans are still skeptical. “I think VS is going to have to do a big part in undoing this damage if they’re truly committed to this rebranding,” said Gabriela. For Zapata, the recent rebranding is too opportunistic: “I love that they are finally trying to pivot and have an evolution, but it looks very disingenuous.” Both agree that, even when the brand has attempted to make shifts in its imagery and message, but consumers are still waiting for more. Gabriela said it’d take hiring models of color, disabled models, fat models, and trans models for her to trust VS again. She also wants the brand to learn a lesson from companies like Aerie that has pledged to reduce or eliminate retouching on its images, as well as partnering with organizations that empower and service women. Even then, for Zapata, it’d be hard to ever go back: “I wouldn’t feel as comfortable as shopping at Aerie.”

Nearly 10 years after meeting the Angels in person, I don’t own a single Victoria’s Secret item — not the lip gloss I used to wear to school every day or the cheeky 5-for-$25 panties from its PINK section. Most of my underwear is now from Savage x Fenty, whose ad campaigns feature women who make me feel less ashamed about the cellulite on my thighs. While Gabriela still owns some pieces from Victoria’s Secret, she only plans to give the company her money on one condition. No longer caring about the status Victoria’s Secret’s pink bags used to hold, she said: “I will probably continue buying its bras when they’re on sale.”

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Refinery29 is proud to partner with PayPal Zettle —  a complete point of sale solution designed to help simplify your workday — to celebrate the stories behind creative small business owners. Ahead, hear one maker dish on her journey to entrepreneurial success and what she’s learned along the way.

You won’t find traditional devotional imagery in candle boutique, Mose Mary and Me. Instead, expect Bad Bunny cradling a lamb, Barbra Streisand haloed in a wreath, Zendaya gently touching a sacred heart — and many other clever tongue-in-cheek twists on the classic devotional candle. The New Orleans-based company, founded by Stephanie Kauffman, taps pop culture moments and figures to create timely (and timeless) tapers — and they’ve grown so popular, even John Legend keeps a Mose Mary and Me candle on his EGOT shrine. Moreover, on top of the A-list celebrity offerings, Kauffman also offers bespoke options. “One time, I had a couple custom order a candle featuring a gorgeous woman and a Billy goat,” she says. 

Despite Kauffman’s overwhelming success, the journey has certainly not been easy. In fact, like with most business risks, it’s been rife with setbacks, frustrations, and teachable moments. But lucky for us, she has plenty of wise insights in the realm of entrepreneurialism to share. That’s why we sat down with the innovative self-starter for some much-needed advice when it comes to pursuing creative enterprises, managing money, and moving a business from online to IRL. Ahead, find some key takeaways from her ever-advancing trajectory.

Trust your creative (and personal) instincts

In December 2017, Kauffman recalls being so broke, she was “donating plasma to afford ramen and relish.” So for the holidays, she made custom, satirical devotional candles for friends. Days later, one friend posted a photo of her candle to Facebook, and within a week, she had 20 people requesting orders. Within two weeks, she’d built a full online shop. “I vividly remember saving up $13 to buy a paper cutter. I was so excited,” she says. “It was my first big win.”

Soon after, Kauffman admits to having a “complete mental breakdown” amid her rising popularity. She wasn’t used to producing candles at the rate required to meet her incoming orders. And as a one-person team, she was handling everything all on her own — including sales, shipping, and production.

But rather than discourage her, that breakdown illuminated just how much she cared about the work she was doing, regardless of how difficult it got or how much she still had to learn. “It wasn’t until my breakdown that I had a clear vision of what I wanted to do, how I wanted to live, and who I wanted to be,” she says. That sentiment has guided her ever since.

Play the financial long game

In order to help fund her business — and to save money at the same time — Kauffman decided to move in with her father after her first month as a retailer. She got a job at a local restaurant while continuing to fulfill candle orders. After six months, business was steady enough for her to move back out on her own. “I kept working in hospitality for the next three years while orders slowly increased,” she says. “It seemed like the more I grew my business, the more my overall mental and spiritual health grew, too.”

As sales continued to grow and her processes became more streamlined, Kauffman was finally able to hire a full-time operations manager. With a larger team in place and an ever-growing roster of customers, she thought about taking the business from a digital enterprise to a physical one. “There’s such a warmth and community to a real brick-and-mortar shop and I knew I wanted that,” she explains. “But it meant waiting until I was making consistent enough income from my online community of buyers to really take the financial plunge. I had to play the long game if I was really going to make this work.”

Don’t go IRL until you’re ready

In 2021, Kauffman finally had the opportunity to debut her first brick-and-mortar store. Of course, opening a physical retail location, even as a thriving online business, is hardly an easy feat. “I knew it would be a long and difficult process but I certainly didn’t know how difficult and how long,” she says.

Between selecting paint colors, curating music, staging products, hiring staff members, and dealing with renovations, the transition was no small undertaking. Fortunately, she had a trustworthy staff and a solid picture of her financial affairs. “I’ve been using PayPal since the day I started my business, back when I was just making candles as gifts for friends,” she says. “And now that I’ve got a fully operational storefront, it’s still integral to my day-to-day business. Keeping that system in place definitely helped smooth the transition.”

With brand new payment services like PayPal Zettle becoming more widely available, Kauffman thinks the shift to IRL retail will become that much easier for online entrepreneurs across the country. The one-stop shop, point-of-sale solution — which allows small business owners to manage in-store sales, online orders, and advanced inventory management from one account — can help others like Kauffman cut back on tedious admin time and get back to the more fulfilling, creative endeavors on their to-do lists (like creating the next viral Beyoncé candle).

Pay attention to the in-store details

Kauffman lit her Oprah candle on opening night to channel the mogul’s business savvy as she opened her doors to the public.“Mose Mary and Me was founded on the idea that the world is a little better when there’s more light, laughter, and levity in it,” Kauffman explains. “I believe all our success stems from that.”

Following the spot’s initial opening, Kauffman has stayed true to that very ethos. Beyond paying her employees fair wages, she also makes sure to inject as much joy and empowerment into the workspace as possible. “At the store, we value intersectional feminism, common humanity, dance parties, and the belief that mental health is health,” she says. Case in point: She closed up shop for two weeks at the end of August 2021 to give her staff time to reset before the holiday push.

Moreover, she’s made a point to make her customers’ shopping experience as stress-free as possible for her customers, too. Thanks to PayPal, she can accept debit and credit cards, Venmo, and just about every contactless payment app under the sun — both IRL and online. “I want to be able meet people where they are. I want everyone to enjoy their time in the store,” Kauffman says.

That sense of earnest altruism extends beyond the realm of the experiential as well: During lockdown, she created what she coined the Survival Candle, which reads “This is a 2021 revival prayer candle” in bold blocky letters. The company continues to donate $5 for every sale to Feed the Second Line, a fund set up to preserve and fortify the “cultural creators” of New Orleans through stipends and grocery deliveries.

Trust your trajectory, no matter how non-traditional

In retrospect, it’s clear to Kauffman that the adversity she has faced has all been part of the beautiful, patchwork process of cultivating a business. “My breakdown was the best thing that ever happened to me,” she says. “You couldn’t have told me that at the time, but from there, I was able to rebuild myself from the ground up with a new foundation. Sometimes the fear has to come to fruition; the terrible thing has to happen so you realize you can survive.”

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